The brutal truth Price for the 812 | FerrariChat

The brutal truth Price for the 812

Discussion in 'F12/812' started by MalibuGuy, Mar 8, 2017.

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  1. MalibuGuy

    MalibuGuy F1 Veteran

    Sep 18, 2007
    5,893
    We can argue all we like about the styling the beauty or shortcomings of the new 812

    What about price?

    Since the dollar has gained considerable against the euro since the F12 and TDF were priced--will we see a lower price for the 812?

    I think in the U.K. The price will be higher due to the loss of the the value of the pound necermind the normal new model upgrade pricing.

    Chime in with your countries price ...
     
  2. patekswiss

    patekswiss Formula 3

    Mar 31, 2014
    1,174
    New York City
    Full Name:
    Lorenzo


    Makes little sense for Ferrari to follow the Euro down in the US unless they want a significantly higher volume. While that's possible overall, unlikely with the V12s. Expect to see the usual incremental increase.
     
  3. MalibuGuy

    MalibuGuy F1 Veteran

    Sep 18, 2007
    5,893
    The currency fluctuation is about 30% a year ago a euro was worth $1,37.
    Now it is worth $1.05. If France decides to exit and if Greece does as well, we may see parity between the euro and dollar.

    If US buyers can save 25-30% on a Euro 812 that's enough of a savings to make euro conversion economically justifiable.

    Let's do the math together.

    What's the euro price of an 812?
     
  4. deltona

    deltona Formula 3

    Aug 7, 2009
    1,386
    UK
    Full Name:
    Justin
    In one of the Italian videos at Geneva the guy says it will be 292,000 Euros
     
  5. Red Sled

    Red Sled Formula Junior

    It was around 1.10 (5% higher) a year ago.

    UK price is approx £250k according to my dealer which is in line with the €292k at today's exchange rates.
     
  6. irvinest

    irvinest Karting

    Sep 13, 2014
    98
    UK
    That isn't true the euro/usd exchange rate at this time last year was 1.14. It hasn't been 1.37 since June 2014.
    Also for Trump's make America great again policies to work he needs a weaker Usd, so expect the administration to try and talk the USD lower.
    The Italian price of a base 812 is 292k Eur according to Marchionne.
     
  7. MalibuGuy

    MalibuGuy F1 Veteran

    Sep 18, 2007
    5,893
    Thanks for this info. The 812 price in USD based on the euro price would be $3o8K.

    However I doubt this will be the price.
     
  8. MalibuGuy

    MalibuGuy F1 Veteran

    Sep 18, 2007
    5,893
    #8 MalibuGuy, Mar 9, 2017
    Last edited: Mar 9, 2017
    You are right. The Euro was already devalued last year.

    But when the F12 was priced I think the Euro was worth close to $1.37

    This creates a bit of a conundrum with the pricing of the replacement 812, assuming that US price is based on the Euro price.

    Could the 812 be priced less than the F12? (My wishful thinking)
     
  9. deltona

    deltona Formula 3

    Aug 7, 2009
    1,386
    UK
    Full Name:
    Justin
    Large companies tend to hedge for currency fluctuations so it is quite possible that the recent swings won't actually affect Ferrari's costs at all.

    However, that won't stop them from taking advantage of making money where they can by selling cars for effectively more money (to them) than the previous model.
     
  10. Caeruleus11

    Caeruleus11 F1 World Champ
    Rossa Subscribed

    Jun 11, 2013
    11,627
    Good luck successfully importing a new Ferrari into the USA without FNA. I think there was a thread about a guy trying to do that when the F12b was new and it was far from a pleasant experience.
     
  11. BaronM69

    BaronM69 Formula Junior

    Aug 29, 2005
    978
    Washington DC / FR
    A lusso I'd considered configuring is 260kE in France (without tax) and apparently 380k$ in US.
    Even with change and import tax, it hearts.
    The prices make much more sense in Europe and a 380k+ Tax Lusso to me seems like a dumb price to me.

    Patek adjusted their prices immediately to prevent people from flying and buying less expensive watches elsewhere.

    You simply can't buy in Europe and import a new Ferrari in US with Euro specs. makes no sense at multiple levels and Ferrari would not cover warranty.
     
  12. MalibuGuy

    MalibuGuy F1 Veteran

    Sep 18, 2007
    5,893
    Yes all of what you say is true-- I'm not considering a euro car and bringing it to the US.

    I am discussing the effect of the strengthening dollar and the weakening euro.

    There is the distinct possibility that when Ferrari announces US prices for the 812, the Euro might have weakened further perhaps by as much as 5%. 1dollar = 1 Euro.
     
  13. deltona

    deltona Formula 3

    Aug 7, 2009
    1,386
    UK
    Full Name:
    Justin
    I doubt you 812 will be cheaper, Ferrari will just charge Ferrari North America more for the car and profit more themselves.
     
  14. MalibuGuy

    MalibuGuy F1 Veteran

    Sep 18, 2007
    5,893
    Yes you are probably right. Wishful thinking on my part.

    I do recall that when the Euro went up against the dollar, Ferrari adjusted the price upwards on US cars to compensate.
     
  15. Traveller

    Traveller F1 Veteran

    Apr 10, 2009
    6,323
    UK
    Full Name:
    Tim
    Agreed except I believe NZ prices were already announced and they were cheaper!!
     
  16. BaronM69

    BaronM69 Formula Junior

    Aug 29, 2005
    978
    Washington DC / FR
    Ferrari will void the warranty if you import a car to us. That simple.

    They are doing the right thing milking us clients as us clients have more available income, and as it sells.
    It will contribute increase their profits. Well done.

    When you are exposed to foreign prices, it makes you think twice.
    I have a hard time justifying 380k for a lusso. To me it was not worth 380k.
    The euro price makes more sense.
    At 330k$ i would have one on order. At 380k+ tax, i feel bit abused (for a lusso).
    Id be more prone to spending 400k on a 812, but they dont want my order in the us.
    They want me to buy a lusso, while i bought them a second hand ff 6 months ago.
    My French dealer wants my business in France though. Might give it to him.
    Disapointing ill adjusted distribution system.
     
  17. BaronM69

    BaronM69 Formula Junior

    Aug 29, 2005
    978
    Washington DC / FR
    #17 BaronM69, Mar 9, 2017
    Last edited: Mar 9, 2017
    Ferrari will void the warranty if you import a car to us. That simple.

    They are doing the right thing milking us clients as us clients have more available income, and as it sells.
    It will contribute increase their profits. Well done.

    When you are exposed to foreign prices, it makes you think twice.
    I have a hard time justifying 380k for a lusso. To me it was not worth 380k.
    The euro price makes more sense.
    At 330k$ i would have one on order. At 380k+ tax, i feel bit abused (for lusso).
    Id be more prone to spending 400k on an 812, but us dealer does not seem interested in me placing an order....my French dealer wants me to have one though ;)
     
  18. lanpa8

    lanpa8 Karting

    Aug 7, 2009
    172
    In Taiwan base price is $640k US dollars.
     
  19. MalibuGuy

    MalibuGuy F1 Veteran

    Sep 18, 2007
    5,893
    OUCH!

    But hopefully the income tax in Taiwan for high earners is a better deal.

    Governments find a way into your pocket. And then even later when you die.
     
  20. lanpa8

    lanpa8 Karting

    Aug 7, 2009
    172
    yes income tax is better than the US :)
     
  21. Jkay

    Jkay Karting

    Jan 9, 2017
    242
    I believe Aus might be cheaper too, i.e. 812 cheaper than F12
     

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