Emotions are a part of it to be sure. But for me, that is secondary. I appreciate the aesthetics. Body design and subtle contours that achieve all the right wind tunnel COD results and looks beautiful doing so. I like that the interior door handles are aluminum not plastic. I like where Ferrari uses metal fasteners where other high end offerings would opt for plastic "one time use" clips. I like the fit and finish of it all. All of this and more is why I like my 360. HP and torque are more than adequate for me on public roads. I agree there's a lot of emotion in owning my 360 and it's usually when I have the pedal down and shifting gears. I get a kick out of the guys that pull up to me at a traffic light and want to race. As if they were able to "take me" I'd be convinced I needed to sell my 360 and buy one (or two) of what they're driving. Owning an exotic (or any of my cars) for me is more than saddling up with the latest pretty face with more HP. Folks either get it or they don't.