The cost of sponsoring Ferrari | FerrariChat

The cost of sponsoring Ferrari

Discussion in 'Ferrari Discussion (not model specific)' started by zjpj, Sep 16, 2004.

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  1. zjpj

    zjpj F1 Veteran

    Nov 4, 2003
    6,124
    USA
    #1 zjpj, Sep 16, 2004
    Today, at Asprey in New York, I asked why they were no longer partnered with Ferrari. They said that the partnership existed when Asprey was owned the Sultan of Brunei, and he, among other things, wanted a Formula 1 race in Brunei. But, they said that the sponsorship cost Asprey more per year than their entire revenue!
    Back then, I had admired a pair of their Ferrari cufflinks, and I'm sorry that they don't make them anymore.
     

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