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The cost of sponsoring Ferrari

Discussion in 'Ferrari Discussion (not model specific)' started by zjpj, Sep 16, 2004.

  1. zjpj

    zjpj F1 Veteran

    Nov 4, 2003
    5,938
    USA
    Today, at Asprey in New York, I asked why they were no longer partnered with Ferrari. They said that the partnership existed when Asprey was owned the Sultan of Brunei, and he, among other things, wanted a Formula 1 race in Brunei. But, they said that the sponsorship cost Asprey more per year than their entire revenue!
    Back then, I had admired a pair of their Ferrari cufflinks, and I'm sorry that they don't make them anymore.
     
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