The Ferrari Tax | FerrariChat

The Ferrari Tax

Discussion in '308/328' started by dyerhaus, May 6, 2023.

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  1. dyerhaus

    dyerhaus Formula Junior
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    Nov 4, 2012
    787
    Santa Rosa, California
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    Christopher Dyer
    Everyone knows if you search for and buy parts that are sold as "Ferrari" parts that the cost is high, even if it's the exact same part a Fiat or other Italian car uses. But sometimes I'm utterly blown away by the extraordinary difference in price due to the very real Ferrari tax.

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  2. Dave Bertrand

    Dave Bertrand Formula Junior
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    Dec 24, 2005
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    Castle Rock, CO
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  3. dyerhaus

    dyerhaus Formula Junior
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    Nov 4, 2012
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    Christopher Dyer
    Oh yes, the Porsche tax is real too! Thankfully, not as bad.

    I have a 911 as well, and when I was Ferrari hunting a friend and Ferrari owner gave me this morsel of info: "Think of the craziest, highest price you'd pay for a part or repair on on your Porsche. Now, multiply that by four and that's the Ferrari price."
     
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  4. Jonny Law

    Jonny Law F1 Rookie
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    May 6, 2008
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    Over yonder.
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    IT Guy
    My rule of thumb is to adjust by decimal a point and you are in the ball park.
     
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  5. Portofino

    Portofino Formula Junior

    Sep 17, 2011
    698
    Yorkshire UK / Switzerland/ Antibes France
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    Portofino
    #5 Portofino, May 7, 2023
    Last edited: May 7, 2023
    Thank fully the advent of Internet forums we have parts cross sections .

    I have two Porsches currently and once ran a Bentley GT .Bentley tax is right up there , but since VAG own the Co they parts bin many a VW phaeton , Audi A8 + other VW bits like said door jam switch .Rad cooling sensor £7 from a VW golf ( rabbit ) or £150 from Bentley.It’s even comes ie the OEM with VW stamped on .The only difference is the packaging.

    How ever there is a logical reason the same part pops up on different “ systems ‘ at different prices .It’s to do with the volume of movement mostly and owners expectations re exclusivity / brand awareness as well .

    Take a flasher relay for Aston Martin DB anything from 96 to present day .
    A friend of mine had a DB 7 ( U.K. based ) and he diagnosed a flasher relay issue .The nearest Aston dealer ( pre internet ) was 150 miles away , parts side closed on week ends ,He girl friend worked in the 2 miles away Ford dealership , where her farther was the parts guy ,Such was the volume of throughput , in the service bays they employed a dedicated parts guy .High vol on the sales forecourt as you would expect .

    Aston wanted £65 mail order .
    So one lunch time he popped it round to his future farther in-laws Ford place .He pulled the flasher unit took it inside and came out with an identical unit costed out to Ford punters £3.45 p .Plugged it in and hey presto .All FOC .

    The Aston dealer might sell two cars a month, not an hr and have two to three cars a week on the ramps for maintenance not 2/3 an hr coming in like the Ford dealer .

    So the costs of stocking , the floor space , the manpower are the same but the vols are tiny .This reflects in the pricing .

    How ever this was pre internet .These days a online parts guy can set up at considerable lower overheads = his garage or back bedroom so should be able to pass on reductions so yes some out there today ( on line guys ) are greedy as they don’t have a dealership to fund .

    The other point of customer expectations ….l
    If you lived next door to a Aston dealer and took it in with a flasher fault …….My friend was told Aston owners expect , or turned around would not expect a 5 min fix and three quid part .The bill with Labour + parts etc would be nearer 100 quid in keeping with the marque prestige……something like that .
     
  6. 330gt

    330gt Formula 3

    Nov 12, 2004
    2,061
    Seattle, WA
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    Kerry Chesbro
    Back in the early 80s, not long after I bought my first Ferrari, I went to the local Ferrari dealer for a fuel filter. The parts guy asked me if I wanted the red box or the yellow box. The red box was for an Alfa while the yellow was the Ferrari branded filter. Price was about 1/2 for the red box.
     
  7. dyerhaus

    dyerhaus Formula Junior
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    Nov 4, 2012
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    Santa Rosa, California
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    I think these days it's really just greed. In the age of the internet, shady characters know not every owner is internet savvy (especially the older folks, who also tend to own the older cars). That translates to "taking advantage of your customer's ignorance." I own a GT4, not a GTO, so I'm not spending $453 on three switches that (for me) aren't needed, but rather a nice-to-have finishing touch (my current switches work fine, just not as "pretty" as new ones).

    Normally, I would never shop at a place that takes advantage of their customers in such a manner, unfortunately when it comes to vintage Ferrari parts, there's no other choice in some situations. I found a couple of resellers online who offer these at a much more reasonable "Ferrari tax" markup. Dino Parts, for example, offer that same switch in my original post for €22 ($24.25 USD). That's a "reasonable" markup (IMHO) for a "Ferrari tax". In fact, I was about to purchase from them but then did the Fiat search and bought them for $5 each.

    But they'll still get my money as I'm about to place a decent order with Dino Parts, they have a lot of stuff you just can't easily find elsewhere, and the convenience is worth it to me. But 30x the price is not—especially when I need three of them—and I will avoid patronizing businesses that take advantage of their customers in that way. I do expect a "Ferrari tax", just not one that crazy! Imagine if every part was 30x that of "normal" pricing… I'd be paying $600 just for an oil filter!
     
  8. samsaprunoff

    samsaprunoff F1 Rookie
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    Jun 8, 2004
    4,346
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    Sam Saprunoff
    Good day Christopher,

    Greed and/or taking advantage of an unknowing customer is nothing new. That said, there are times where the parts distribution is the blame for all of this. For example there could be some dealers that are contractually forced to acquire their parts from their dealer network and so have to pay whatever the the price is and so they add their margin. We simply do not know who in this parts distribution framework is adding an excessive margin. Secondly, the contractual obligations may result in legal action by the dealer framework should the dealer sell parts not officially sanctioned and/or blessed... and the dealer could lose their distribution license, franchise, etc. Now, my comments are in no way a defence of the excessive prices, but I am merely pointing out that they could be all sorts of things that we as end customers are not aware of.

    Lastly, as you mentioned... today we have the Internet along with the ease of transporting goods from all over the World and so there is no requirement that forces anyone to shop for parts from a particular dealer or local area. So... the customer if they are so inclined, can shop around and find the suppliers that provide the product, service, support, and value that each customer wishes. This extends beyond f-car parts and is pretty much anything that we purchase these days.

    Cheers,
     
  9. dyerhaus

    dyerhaus Formula Junior
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    #9 dyerhaus, May 7, 2023
    Last edited: May 7, 2023
    With dealers, sure, I understand that. My brother has worked in the automotive parts industry for at least two decades (Japanese cars), so I do have some familiarity there. In fact, it works that way in a lot industries: Computers, music gear, camera gear, etc. But, I'm not calling out dealers or authorized resellers on this. With this particular part, the door switch, when I look at it on a dealer site, sure it has a markup that's fairly steep, but not unbelievably outrageous (more like what I would expect from a dealer):

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    The issue vintage Ferrari owners face with dealers and authorized resellers is any given part we may need is often NLA, so we have to turn to the third-party resellers that aren't bound and restricted by Ferrari when it comes to pricing and where they can obtain their stock. This can be a good thing and a bad thing.

    The examples in my original post aren't dealers. These aren't factory-authorized resellers. And that was deliberate. These are third party companies that are selling parts (all of them in the screen shots are third-party companies, including the Fiat parts). These third party resellers all get their parts from the same suppliers, same manufacturers, etc. So, for those folks (and many other places online) there's absolutely no reason that I can fathom as to why they think a $5 part is worth $150 because they decided to sell it on their website as a "Ferrari" part. And, sometimes they send used parts with no indication that's the case, you don't find out it's used until it arrives. I ordered some hoses and door rods from FerrParts and what they sent were used and in worse condition than the ones I was going to replace on my car. When I returned them I was forced to pay a 10% restocking fee. Needless to say, I don't order from them anymore.
     
  10. 4rePhill

    4rePhill F1 Veteran

    Oct 18, 2009
    8,217
    Worcester, England
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    Phill J
    The exact same thing happens on ebay.

    People buy parts from the main Ferrari parts suppliers, that are more often than not readily available, and sold as being a "rare" or "hard to come by" part, and advertised for a massive mark up, for example (for a 348 not a 308/328, but it serves as an example of my point):

    A striker plate for the 348 TS targa roof clamp to press against (part No.63635100)

    From ebay: https://www.ebay.co.uk/itm/292595612818?hash=item44200ebc92:g:hh0AAOSw3BNa7Dk4&amdata=enc%3AAQAIAAAA4J5hrPP%2B%2FxoMI2GzIrSkucTLgFOuMdELFoXS1Qhe0byO3Br2cOxEzGryXptcqzC09lSoj81lxBBmVeMfR%2F83nGMda2JBMpn5q9ENDR9x6ISUAoYUsVwth%2BMaid%2BeBd5555sRgw7xaoABxxI4rp1encJ2JoNPeocLN5CD9CXONjb3jaP8G%2BSvuOVLt3ay%2BJB8VAFYy%2BcDEr8TXkEKnY%2FCOJxY%2BCTTxv6S2uIOs34XILFslXV3DXadwrO9AjmMa4nnRKeWWCsAENCiOoC0kCMZf1BJws%2BVuP%2FTW9DIUQPJ5Wb9%7Ctkp%3ABFBM5tPMzv9h - £155 each

    From Ferrariparts.co.uk (Maranello classic parts) : https://www.ferrariparts.co.uk/part/search?SearchText=63635100 £17.80 each (£21.36 with tax)


    Sometimes, it can work the other way around with ebay though:

    When I bought my '89 328 GTS, the rotational operation of the wiper switch was faulty, and causing a relay to trigger constantly. Reading through the service records, it turned out there had been an issue with the switch previously, and so to "fix" it, a detent ball bearing had been removed, leaving the end of the switch free to vibrate. I tried to live with it, but the buzzing relay was driving me nuts (yes, I could've just pulled the relay out, but as with just removing the detent ball, that is not a proper fix for the problem), so I looked into replacing the switch.

    In true Ferrari fashion, you can't buy just the wiper switch, you have to buy the entire column switch set (headlight/indicator and wiper switch). At the time, the switch set was available from both Ferrariparts.co.uk (@£5000 at the time), and Eurospares.co.uk (@£4200 at the time).

    I found a supplier in Italy on ebay, selling brand new 328 column switch sets for @ £1100.

    Naturally I was skeptical, as the price seemed just too cheap compared to the "normal" Ferrari price, but i checked the suppliers name on this site, and other members had already bought parts from them without issue, so I placed an order. Four days later, the part turned up on my doorstop, brand new, in perfect working order, and is now fitted to the car and working perfectly :cool:

    The trick with any Ferrari part is to do some homework first, check all the possible suppliers (including Ferrari themselves), and don't automatically believe people when they claim a part is rare or hard to come by!
     
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  11. Terry groves

    Terry groves Karting

    Oct 21, 2014
    104
    Suffolk
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    Terry Groves
    The Ferrari tax is very real. GTO,Superformance and Dino parts are eye watering expensive on a lot of their parts. Having worked on a few of the older Ferraris from the 60’s and 70’s I’ve found that a lot of parts are raided from the Fiat, Alfa and Lancia parts bins. To be fair I’ve found this has also been the case for Lamborghini, Maserati and Aston Martin to name a few. I get asked a lot about parts sourcing over the years so I’ve started to catalogue for reference for future customers a few of the parts for some of the more exotic cars and the mundane parts bins they are sourced from for instance the rear light units on the back of a Jaguar XJ220 are from a Rover 200.
     
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  12. dyerhaus

    dyerhaus Formula Junior
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    Nov 4, 2012
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    Christopher Dyer
    Yes, that is exactly what I tell people too! I'm very well versed in Porsche, and what is interesting in that world is the Porsche folks go on and on about Pelican and Suncoast. But, for every part I've bought for my Porsches over the last 14 years, I found Porsche dealers to have the cheapest prices—by far! Pelican and Suncoast were always a minimum of 30% more expensive. Always do your research!!

    With GTO and Superformance, yes, but with Dino Parts I find them to be a little on the high side on occasion, and some times reasonable. I've never found them to be eye watering expensive. A big thing Dino Parts has going for them is their customer service—and that's a very big deal for me. I'm more willing to pay a higher price and get great service than I am to pay a cheaper price and get crap service. I may sound like a cheerleader for them, but I've spent a lot with them and probably overpaid for some items, and fairly for others. But in the end, I've saved quite a bit through them (or so my spreadsheet tells me!).
     
  13. samsaprunoff

    samsaprunoff F1 Rookie
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    Jun 8, 2004
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    Sam Saprunoff
    Good day Christopher,

    Understood. However, it is a free market and so customers can chose where they decide to spend their $. Sadly, the business culture and motivations of today have changed markedly from years past and especially so with the larger businesses. There is a focus on maximizing profit at all costs with no or limited concern for customer support, product reliability, etc. Many years ago a ROI or yearly profit of 10, 20, or 30% was considered fantastic, whereas, these days the target is much higher... 1000%+ and these very high ROI numbers comes at a cost. I guess to some, getting as much $ as one can is the focus instead of creating a long term customer relationships. The days where you, the customer, could simply sit back and order items without being overly concerned about product quality levels, relative pricing, etc are over...and so a lot more effort is now placed on the customer for things they deem important. It is sad, really... but it is now the World and/or business culture we now live in.

    Cheers,

    Sam
     
  14. Terry groves

    Terry groves Karting

    Oct 21, 2014
    104
    Suffolk
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    Terry Groves
    I can’t knock the service of Dino parts. Their early outer Dino door handles weren’t the best (came off the shafts) but they made some changes and now they are bang on. I supplied a number of parts to superformance and again their device is vey good. A great deal of stuff on a Dino is right out of the Fiat parts bin and when you see how much they actually are it’s hard to get over the mark up some are putting on some items.
     
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  15. ItalianProjects101

    Feb 5, 2023
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    D
    Currently rebuilding a 308, would you be so kind in sharing the catalogue?
     
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  16. TheMayor

    TheMayor Ten Time F1 World Champ
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    Feb 11, 2008
    103,093
    Vegas baby
    My early 246 dino gt was missing the trunk push button release mechanism. No one had one.

    then on a lark I bought a Fiat 3P coupe. Low and behold it had the missing latch mechanism. It used it to open the rear hatch. I found an NOS replacement I think at Bayless and installed it on the Dino for like 5 bucks. I was very happy that day!
     
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