Enjoying the current thread regarding whether or not ferrari is in danger ... days numbered, etc. However, there is one topic that has not been discussed which is worth mentioning. Take a look at the high end luxury marques that have, in the last decade or less, introduced a smaller/budget/lesser version of their cars ... Range Rover with their little rav4-style car ... Lexus with the is300 ... AM general selling out the hummer to GM making a 50k Tahoe. Those new mini jaguars. You get the picture. In the short run, these decisions are _great_ - you leverage the luxury brand and all that has been built up behind it over the years - all the mystique, the popularity, the exposure, etc., and you quickly convert that into massive sales numbers for the "suddenly affordable" models. In the short run it is a great move, and companies like Ford (jaguar, range rover) and GM (hummer) and Lexus are doing it because they are beholden to shareholders that need to see sales growth NOW. In the long run, these decisions will ruin these brands. Most of the sales of the cars mentioned above are based on their prestige and cost - all the intangibles that those companies are now exploiting to boost revenue for the next 3-4 quarters. After 4-5 years of every college kid driving an is300, how many folks will be buying a LS400 ? Some ... but not as many. Same with the jag and especially the hummer. So - I propose to you that the real danger to ferrari is the 60-75k model that they _must_ feel pressure to introduce. After the mass production and explosive popularity of the 360, who can claim that nobody at Ferrari is doing the math and seeing what 4x the sales of a 75k model would add up to ? I am not saying they will do it - I suspect they won't - but I will claim that this is the real danger. Lambo is not in the same fix, because for them, the Gallardo _is_ the affordable model after all those years of 250k+ Diablos. It is a danger for Ferrari though... Comments ?