The Purosangue Thread

Ferrari needs to stop it already. Go back to 3 cars in the line up and be happy. They are diluting the brand. Chasing the dollar as always will simply make the cars less valuable and desirable.

 

Couldn’t agree more. As a founder and CEO of a public company, I can attest that in general, it makes sense to restrict your product offering, resist growth opportunities, and heed the advice of a dissenter commenting on an internet forum. Don’t be surprised if you’re hailed in their next quarterly report.

 

Giggity Giggity Giggity GOO!
Aaallll riiighttt

But has that not ways been Ferrari's MO? Build less then demand?

Secondly..why are Ferrari's production numbers not being released anymore? What's the secret? Why would they do that? You also know Ferrari has a history of fudging production numbers correct? There are FAR more Ferrari's out there then the company has stated..

Now lets look at the valuation of Tesla vs say GM. They build LESS cars then GM does..yet thier market vaulation is WORTH MORE. Why is that? You see Ferrari could be one of the world's most valuable companies. They already
have the most recognized brand name in the world next to Coca Cola. It is very very possible for a company like Ferrari to do more with less without diluting the brand with flavor of the month SUV's and other crap.

 

You’re most definitely the salty party and quite forward about it. That’s what everyone is responding to. There’s something behind it, is it because the cars are advancing beyond the point that you will be able to work on them anymore? You seem bitter about something and it all seems very personal. If you’re struggling with feelings of obsolescence this is not the most constructive way to deal with those feelings. Particularly if it’s driving you to incoherent arguments and responses. Just saying.

Ferrari is not flooding the North American market with cars. You’ll be fine, go ahead and buy the cars and drive them, actually get some enjoyment. You seem to view these cars as liabilities more than anything else. It’s not just the F cars made in 1980 that are the only good ones.

 

Ferrari will not survive complete electrification and is set to become a service company.
To think that we can find 12/13,000 electricity buyers at 500 k per year is heresy.
And only the current management staff can be convinced of this, because their car culture is...weak, to put it mildly.
Others are much more lucid, and have understood that this kind of consumable product, past the effect of novelty is far too far from the DNA of the brand, and even from new customers who always want to go vroom vroomm at red lights , by going down the gears of a gearbox.
But as LCDM said, "I'd rather see Ferrari disappear than produce...electrics".
Nothing to add !

 

You are so wrong, you just don’t understand Ferrari !!
Pretty sure they will “adept” , and will come up with great cars and products !
200% sure of that !

 

I suspect reality is somewhere between both of your positions.
Will Ferrari find customers and survive as a Company? Assuredly.
Will it be the “same” Ferrari with the “same” gear head culture? Assuredly not.
As a gear head myself I am far more interested in the new Z06 than anything Ferrari has coming down the pike.
I like emotionally thrilling cars, I don’t need a badge to validate my life’s success (not saying that you do).

 

He is so well connected he probably works for Ferrari
I must say I am also concerned about Ferrari’s electric future. It is the world’s greatest brand, but it reached the top by making some of the world’s greatest engines, dominating racing and producing some of the most beautiful cars of all time.
Engines will be gone by 2030, racing is too expensive to dominate (unless they change strategy and pile more money into it which they probably can’t afford), electric power is cheap to produce and will become more common -any washing machine with 4 wheels makes 700hp these days- plus the supercar buyers of tomorrow hate driving 60s and 70s cars and live part of their lives in the metaverse driving things that don’t exist in real life. Governments will also make it more and more expensive to drive ICE cars by raising duties and road taxes to ensure very few of them remain on the road.

I personally think the “modern classic” Ferraris, cars that will still feel fast in 10 years, have creature comforts, beautiful design and V12 sound will acquire almost mythical status and their prices will keep going up. If you own a TDF, Competizione, LaF, Monza SP1/2, Daytona SP3, hold on to it.

Ferrari may still be a successful brand in 2050. They will make the craziest Gran Turismo 25 virtual car, their electric models will still look awesome and go fast, they may sell more merchandise than today, but it will not be the brand we grew up dreaming about and won’t have the religious following it has today.


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Post of the day.

 

The cars are advancing..and that is absoulty fine with me..they really are no trouble to work on..the packaging tho is pretty horrendous.. and all the plastic materials and tubing are going to.be costly to replace in the future.

As far as being salty..yes..I am.
Ferrari is my favorite car company..but I do not look at things through Rossa shaded glasses either. I do not like the path they are on..especially the fact that they now identify as a "luxury brand" not a sports car manufacturer. Now that the parent company is Stilantis the brand I fear is going to be watered down into just another high priced cash cow. The parts sharing is getting to be rather obvious..

As I said above..Ferrari is not releasing production numbers anymore. I think that stopped with the 488. This to me isn't right at all. That should be available as public information. There is a reason for this..it's marketing. They want to keep up the image of a small volume manufacturer (which by scale they still are..but they are the largest producer of "exotic cars" lambo tho may have past them recently though with the URus).

I guess I live in a bit of a bubble..I'm around them all day everyday..from old to new and everything in-between. I sometimes forget that. They are more common to me then an old Ford in terms of exposure I guess..

 

Sooo many great controversial topics in this thread. I love it. Would be great to discuss them on their own so as not to further detail the PS topic.

Apparently the PS is a lightning rod.

 

I couldn't find the "laughing" smiley

 

100% agree!

 

This is the interesting part of the subject to me. Electrification basically means the metric that distinguished Ferrari will be (mostly) gone. So what does Ferrari do to create a 'Ferrari soul' in the new cars?

I think thats an interesting subject.

 

very

Their delirium is to invest crazy sums to create their own drums made in Maranello, and draw a parallel with the engines in the process. The buildings are being built, opposite the hybridization department.
But, the soul of Ferrari is, as you said, the engine, on which they built the myth.
And even if marketing works on it day and night, a battery is not a motor, resulting from a complex assembly of a large number of mechanical parts.
A battery is household appliances in the service of the automobile, with few parts and a nobility equivalent to zero, or less than zero !
The equation is very simple in fact : ICE engine = soul / and battery = soulless.
The story that was their greatest capital will therefore become a problem, and they will do everything to make it negligible.
Prepare yourself to drink the ******** of marketing until you are no longer thirsty...
Soon they will tell you that we have understood nothing and that an electric motor is better than a V12...

 

It is going to be a fascinating story to watch unfold!
Electric motors and batteries are a generic power source, nothing more, and no amount of engineering or marketing can change that. If they put some “sound generator” on the electric motor then every single person will know that it is nothing more than a cynical marketing exercise, and not unlike putting a playing card against the spokes of your Schwinn bicycle.
So all they can fall back on is:
1. Interior design and materials.
2. Exterior design.
Both better scream Italian luxury…but a couple points to consider IMO:
1. “Italian Luxury” has always been Maserati’s purview.
2. Hard to push beautiful interior materials and design when they will have 100% digital interface and iPad-like tablets.
3. Exterior design is fickle, and they don’t have the market cornered on beautiful shapes; ie: Aston Martin, Maserati, and many others.

 

Exactly.

I feel the future of ALL these exotics going EV, Ferrari, Lambo, Macca, is going to be in marketing. They will become more like high end fashion brands as engineering becomes more homogenized.

 

So, what is the MSRP of the Purosangue with all options?

 

Ferrari FUV/SUV, fully loaded with extra options, will be probably ludicrously expensive, but Ferrari think it is exactly what the buyers (or should they say, market) needed. Unjustified spendings on luxury model are even more likely than unjustified spendings on sports model etc.
....
When Ferrari will go fully electric, I hope they will unleash their design abilities and introduce breathtaking design. First electric Ferrari model reveal in 2025, so not far away from now. (Anybody getting nervous?)

Beside the exterior , the hope also lies in suspension dynamics.
Until we don't have flying cars , the driving feel on the road, can still be Ferrari's hallmark (at least to some extent).

For the electric car, they said they're gonna preserve distinctive Ferrari feel.

But will they? They've already started to persuade, that a 2-tonne Purosangue, with electric dampers is a thoroughbred sports Ferrari on the road.

 

Was that supposed to be facetious? He is usually more wrong, than right...

Not really.

 

Patek is 65k a year.

 

I think perhaps Pagani is the better one…


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Thank you for moderating the expression of your viewpoint, I understand you much better now.

On the whole is there a brand that you believe is doing this exotic cars thing better than Ferrari is, today, with everything that lies ahead that they are not in control of?

We have to accept that things are NOT going to be the same, they just aren’t, and that’s not up to Ferrari and so neither is it their fault. Given that, I don’t see Ferrari phoning it in, whatever they are doing, and that’s something I want to continue to support, as rare as it is as an attribute.

 

Absolutely not true - sometimes things look simple but once you start to peel the onion performance differentiation opportunities appear. Open battery development as part of a propulsion source is fascinating from an engineering perspective.

Who knows, maybe the next generation of Ferrari owners will be fascinated by the different EV propulsion solutions.


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Maybe to refocus the discussion back on the car in question, looks like Dubai launch was yesterday, local car magazine reviewed the car (standing), but gives a good perspective on the car vs the global launch videos from some magazines that lacked the spacial view

Revs the car at 12min20sec