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The return of the Dino?

Discussion in 'Ferrari Discussion (not model specific)' started by WJHMH, Jun 27, 2004.

?

Should Ferrari reintroduce the Dino?

  1. Yes!

  2. No!

Multiple votes are allowed.
Results are only viewable after voting.
  1. TheMayor

    TheMayor Eight Time F1 World Champ
    Rossa Subscribed

    Feb 11, 2008
    83,478
    Vegas baby
    Not really. Drive them and you'll see. They are apples and oranges.

    Ferrari and Maserati have crossed over much more closely many times since their existence. Anyone who doesn't understand this doesn't understand the two marques very well.
     
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  3. TheMayor

    TheMayor Eight Time F1 World Champ
    Rossa Subscribed

    Feb 11, 2008
    83,478
    Vegas baby
    Because you don't understand how difficult it is to launch or resurrect a brand. People assume it's all in the word. It's not. Its in the product and what it means and how you market and sell it.

    Name recognition is the easy part. Making, marketing, selling and servicing the product is the difficult part.

    Luca's already done it once with Maserati. He, Fiat, and the stockholders are in no mood to do it again.
     
  4. h2oskier

    h2oskier F1 Veteran

    Oct 1, 2006
    5,083
    inside someone hot
    Full Name:
    MJA
    Have you spent much time in a Loti?

    They are awful for extended periods more than an hour (truly)

    The cars don't feel safe at all.

    I know Ferrari would do it correctly
     
  5. xxsprunkxx

    xxsprunkxx Rookie

    May 6, 2011
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    Geoff
    #654 xxsprunkxx, Nov 25, 2011
    Last edited by a moderator: Sep 7, 2017
  6. GuyIncognito

    GuyIncognito Seven Time F1 World Champ
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    Jun 30, 2007
    72,917
    come on Bob, it would be marketed as a Ferrari. that's not launching or resurrecting a brand. a name (Dino) perhaps, but not a brand.

    and as we've seen many times, anything with the Ferrari name on it sells like crazy.
     
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  8. ReinD

    ReinD Formula Junior

    Sep 16, 2010
    464
    I can't think of a good reason to "resurrect" the Dino name. To do that now would just be too stupid. Let it go already.

    Besides, £90,000 is way too cheap for a new Ferrari.
     
  9. TOOLFAN

    TOOLFAN F1 Rookie
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    Mar 23, 2005
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    Michael
    Well, technically the California started life out as a Maserati. It was later determined that the car would/did not work as a Maserati, so it was taken back slightly restyled, rebadged and put on sale. The California was originally designed to be a Maserati. There were few arguments within Ferrari regarding the California platform. I like the California personally, and it has been a great success for Ferrari, but it was never originally intended to be a Ferrari.
     
  10. PSk

    PSk F1 World Champ

    Nov 20, 2002
    17,673
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    Pete
    The 458 is the continuation of the Dino line ...

    Pete
     
  11. carguyjohn350

    carguyjohn350 F1 Rookie
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    Mar 7, 2007
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    John P
    +1
     
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  13. MD326

    MD326 Karting

    May 6, 2007
    191
    MD & FL
    Full Name:
    WJP
    Looks like the CTR III. Interesting.
     
  14. 458beast

    458beast Formula Junior

    Oct 12, 2011
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    rainy
    Full Name:
    Will
    I like it as well.
     

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