It's only a matter of time before the other car companies get into the cheap speed business. What then is the value of a Ferrari? Is it just a brand name, like Gucci? Or is it about some history or legacy that won't even be relevant in a few years? And then there's my home state. CA will be banning the sale of ALL petrol cars in 2030 (they've already banned them in 2035). That means Ferrari will have to compete head to head in the electric market. But making EVs fast is REALLY easy. And cheap. On top of all that, now Ferrari are making SUVs. Will the Ferrari brand be reduced to expensive handbag status in the coming decade? What real value proposition can they present to a customer when being super fast is also super cheap?