To annalize a Ferrari's true value.

100% is in the complete package.

Only the accounting weenies that try and design to a budget break out costs on engine, chassis, interior...

 

What true value??

 

In the eye of the beholder, in particular whoever be holdin' the keys & pink slip!!!

Pass the opium pipe grasshopper, cuz dis ****'s about to get funkayyy



An engine can be blown & thorougly rebuilt, as long as everything is right & tight with the mechanics and it can be documented solid....that seems to make just about everyone happy.

The body however....once the factory paint has been altered, panels changed, bodywork touched-up....then you've got yourself something less then prestine almost no matter how well it's been done. Regardless, it'll still be listed for sale as the "cleanest Ferrari in the state & immculate"

Eh, who cares: we all die after about 100 years of life, why get nuts over a car?

 

If I knew what 'annalize' meant I could possibly tell you how to do it to a Ferrari's true value

 

That would justify calling it a Pininfarina instead of a Ferrari (which in my eyes is partially true).

A Facel Vega was called a Facel Vega and NOT a Chrysler, despite having a Chrysler engine.

It's the outside of a car that makes it recognizable.

When everybody applaudes a new purchase of a fchat member, 80% of the comments are on the body... and in my simple eyes that IS indeed what largely makes a car when you LOOK at it.

Driving is a different story but its a simple fact of life that we SEE more cars than that we DRIVE...

BUT... would a F430 still be a exotic if it had a 4 pot 2 liter engine? Nope...

So... IMHO it's indeed the total package, the synergy of body and technology + the exclusivity that makes a Ferrari stand out.

 

Grinnnnnnnnnnnnnn

Never noticed that one...

Funny! Since Monte Carlo, Paris, Rome and Gstaad are all in the same time zone... my watch comes pretty close to that... LOL!

 

The true value is in the DRIVING !!!!!!!!!!!

 

The one UNIVERSAL truth to a Ferrari's value:

The true value revolves around the last belt change. The longer ago, the less the value.

 

It's actually a reasonable question, and central to the marketing of the products. Ferrari historically focused on engine and chassis performance, since they were a racing company that rather made street cars only reluctantly. Sr. Chinetti had a somewhat different view of how to leverage racing performance into "civilian" sales. The Maserati bros. apparently saw things Enzo's way, and lost their company for their trouble.

If you look at Maserati's current QP advertising (with the pretty black and white photos) you will see a company that has no idea what it is selling or to whom. In one ad the QP is presented as having "two more doors than the competition." That's an interesting attempt to get potential buyers of M-B and BMW coupes to cross-shop, but why won't they cross-shop Maser's own (and similarly priced) GranSport? Also, is the QP supposed to be a first or second car for the target customer? My understanding is that most affluent buyers want their lead car to have four doors. If Maser's research shows something else, fine, but I bet their true competition has just as many doors and a much better handle on the industry.

Another ad touts the QP's innards. The copy lauds the engine for having achieved its performance "without resort to supercharging." I guess I missed the "blown is bad" memo, as did Porsche, Bentley and Bugatti, to name a few. Alienating car enthusiasts by trumpeting your ignorance of high line cars is certainly an innovative way to move product, but I doubt its effectiveness is supported by research.

Yet another shows a photo of a QP inside a ballroom (you know, like in the M-B spot) under a headline like (paraphrasing): "You should have one of these in your palace." Now, is the target market for the QP really blingtastic ballers, renegade rappers and soused celebutantes? I don't think so - or at least, I hope not. First of all, it's been done, and can't be done again except as self-parody. This does not sell cars to wealthy people.

Second, as a strategy it is male-oriented almost to the point of misogyny. The QP itself, however, has the distinct advantage of appealing equally but not identically to men and women. Basically, men can set land speed records driving a head-turning whip to the country club, while women have a safe, comfortable, great-looking daily driver with reserves of power that are easy to keep in reserve. Those features do sell cars to wealthy people. By the way, Maserati's agency might not know this but the company itself surely knows that most owners of exotic cars don't show off and resent the implication that they do.

The real question about the ads in the campaign is, WTF was Maserati thinking? How do they let this stuff out the door?

Wow, long rant! But I want Maser to fix its marketing and stay around. I want a QP in a couple of years. And I want to be able to use some other marketer when I demonstrate cluelessness on a grand scale.