Tough for gaining new F1 Sponsors

"Sponsors want partnerships that are more tailored uniquely to them. In the past, signs on a wall worked fine - that doesn't work now."

Translation: "Corporations are telling F1: I don't know who your audience is or how they are relevant to my business"

 

Yep, Liberty keeps complaining about what they bought.

 

Hey Chase

Sex sells

Bring back the Grid Girls for starters.

 

What? Are you saying being painfully politically correct is wrong? I'll have to ask Greta Thunberg what she thinks . . .

 

“So we had to develop the array of initiatives, whether it's digital initiatives, regional feeds, virtual ads, fan festivals, all those types of opportunities to create tailored targeted opportunities."

So what are these? I’ve not seen any of these, am I blind?

 

Let's see here.

Toyota couldn't find a primary sponsor.
Honda couldn't find a primary sponsor.
McLaren has no primary sponsor.
Williams has no primary sponsor.
Haas self sponsors.
Force Canada will be self sponsoring when Papa Stroll buys into Aston Martin.

The only teams that have sponsors are primarily self sponsored like Mercedes and Red Bull. Ferrari has no problem finding sponsors. No shock that the only three real teams on the grid self sponsor or have a unicorn sponsor.

What makes Liberty think they could find anyone when larger and more experienced organizations couldn't?

 

I think they’re tangentially referring to the London and Los Angeles F1 Live type events.

 

Liberty has the ability to change the direction, focus, and ability to attract advertisers.

 

They also have the ability to continue to run it into the ground.

On a side note... I cancelled cable TV today. If I can stream F1, I might. F1 hasn't been worth my time for 5 years.

Are any new fans coming in? Sure are a lot of older ones leaving. And when Louis retires,... will his fans stay? Not a chance.

 

The F1 subscription works pretty well. Cancelling is easy, too. I watched the 1st 3 races of this season and bailed.

 

Liberty is probably pricing it like it is a premium product. They are going to have to wake up like Williams did and price it for what it is actually worth. No one is going to pay Lexus money for a Trabant.

 

This brochure, print number 1515/99 was sent out to potential sponsors by Ferrari. So, even during the height of the Schumacher era, and even when they could plaster the car and uniforms with tobacco labels, it was important business to lure sponsors. It still is.

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Thanks for reminding us how much F1 sucks now! I go cry now.

 

Why does this remind you that F1 "sucks now"? I don't get the connection . . .

 

But we in the UK, probably one of the bigger fan bases, can’t have it as Bernie stitched us up with Sky for years and Liberty don’t seem to want to do anything about it.

 

Perfect photo for the brochure with Mika pondering life outside Ferrari. .Korr’s correct, F1 today is often the static between a solid nap.

 

My guess is that F1's followers do not represent a significant opportunity to advertisers looking for a 24-40-year-old fan. I will bet that F1 followers skew much older, and that's a big problem. The only major sponsor I see that breaks from that is Red Bull. But, I think that is is because of the interests of the owners of Red Bull.

I'll bet that the vast number of posters on this site are older, if not much older, than 40, and have never had a Red Bull and never will.

 

Bring back cigarettes and booze. Oh, and as mentioned previously, the grid girls too.

 

I am a Lewis fan, and I developed such a dislike for Seb at RB that when he went to F, I still can not root for him.
I was an F1 fan from about the time when "Grand Prix" the movie came out, to present, and see no reason not to persist.
Niki was my hero when I was college age. Michael when he turned Ferrari around realizing that reliability is the key to championships.
But I've been a driver fan for a long time, and not so much a manufacture fan.
I like LeClerc, I might be able to stomach Max has he continues to improve and calm down.

I miss the days when engines went boom is spectacular ways,
And I miss the days when F1 engines sounded better than motorcycle engines (not HDs).
I can appreciate the usefulness of having engines produce power at 50% thermal efficiencies--I just wish they sounded proper.
Perhaps if they went to 1.0 litre engines and left them with 100Kg/hr flow rates, we would hear proper engines again.

 

Liberty really didn't realise what it was buying.

Chase bangs on about having an absense of "tools" !

Bernie would secure a lucrative new deal on the telephone or a handshake.

Chase Carey and his team lacks the skillset to replicate the commercial success that Ecclestone delivered.

 

You can't realistically compare the Bernie era to now without considering the rise and fall of tobacco sponsorship's and, just as importantly, the meteoric rise in cable and satellite TV sports broadcasting and corresponding viewership increases. All of that was on an upward curve back then. It was the perfect storm for a clever guy like Bernie. And that isn't even getting into the fact that the past two generations are not really the "car people" that previous generations were.

 

Bernie helped to create that perfect storm
And Tobacco brands have simply been replaced with fizzy drink brands.

F1 enjoyed it's most successful period, commercially and audience reach, while on Free-To-Air terrestrial TV.
Audacious brands with grid girls didn't hurt.
Durex anyone ?

Satellite platforms such as Sky have squeezed F1 into a diminutive cul-de-sac.
Recorded highlights remain available on terrestrial.

Liberty is doing its best to Disney-fie the sport. Doesn't seem to be working.

 

Compared to the pre-Liberty days:: I enjoy the race much more than having all the action take place while on comercial.