News

Ulrich Bez confirms that the Aston Martin Cygnet WILL be produced....

Discussion in 'British' started by Ferrarista3, Jul 7, 2009.

  1. Ferrarista3

    Ferrarista3 F1 Rookie

    Oct 30, 2007
    4,530
    MC/UK
    Full Name:
    Carlo
    #1 Ferrarista3, Jul 7, 2009
    Last edited by a moderator: Sep 7, 2017
  2. To remove this ad click here.

  3. Napolis

    Napolis Three Time F1 World Champ
    Honorary Owner

    Oct 23, 2002
    32,118
    Full Name:
    Jim Glickenhaus
  4. PaulK

    PaulK F1 Rookie
    Silver Subscribed

    Apr 24, 2004
    3,992
    Michigan
    Full Name:
    Paul
    Desperate times call for desperate measures. I think when your back is to the wall its harder to keep your cool. If anything says a car company needs money it’s this...

    Sad thing is that I can see it selling. For 33k there are a lot of people that would buy it for the badge alone. However, as a car guy- this is a travesty.
     
  5. Ferrarista3

    Ferrarista3 F1 Rookie

    Oct 30, 2007
    4,530
    MC/UK
    Full Name:
    Carlo
    Yes, it might be a good way to raise $$$...but I find it terribly sad.
     
  6. Carsonp

    Carsonp Formula 3

    Sep 29, 2004
    1,409
    Minnesota - NW subs
    Full Name:
    Carson Partain
    why not create a different brand all together?
     
  7. To remove this ad click here.

  8. Ferrarista3

    Ferrarista3 F1 Rookie

    Oct 30, 2007
    4,530
    MC/UK
    Full Name:
    Carlo
    It wouldn't sell as much.
     
  9. James_Woods

    James_Woods F1 World Champ

    May 17, 2006
    12,722
    Dallas, Tx.
    Full Name:
    James K. Woods
    I think I may have to reconsider the ZR-1 el camino. It is starting to look much better now.
     
  10. James_Woods

    James_Woods F1 World Champ

    May 17, 2006
    12,722
    Dallas, Tx.
    Full Name:
    James K. Woods
    Just one more point on Aston Martin's bad week - that new supercar design study on the cover of the latest Road & Track:

    Am I the only one who notices that the door trim is pretty badly mismatched with the window trim at the lower rear of both doors?

    Small detail yes, but would you take this car to Villa de Este that way and then try to sell it for over $1,200,000 pounds?
     
  11. Simon^2

    Simon^2 F1 World Champ
    Silver Subscribed

    Oct 17, 2005
    11,989
    At Sea Level
    Agree..

    The Austin Munchkin
     
  12. To remove this ad click here.

  13. WILLIAM H

    WILLIAM H Three Time F1 World Champ

    Nov 1, 2003
    34,891
    Victory Circle
    Full Name:
    HUBBSTER
    Imagine Bond driving it through Monaco equipped w rocket launchers LOL
     
  14. Bullfighter

    Bullfighter Two Time F1 World Champ
    Lifetime Rossa Owner

    Jan 26, 2005
    20,700
    Fullerton, California
    Full Name:
    Jon
    Brand suicide.
     
  15. Zegna

    Zegna Formula Junior

    Apr 14, 2006
    423
    North America
    Full Name:
    Jesse
    Like in most cases, two wonderful things need not be mixed, as each perform best as a standalone.

    I beg you to please rethink this move, Dr. Bez.
     
  16. willcrook

    willcrook Formula 3

    Feb 3, 2009
    1,291
    UK
    I keep thinking it's april fools day everytime I see that.
     
  17. JM4re

    JM4re Formula Junior

    Aug 21, 2006
    990
    Nothingcouldbefiner
    Full Name:
    JPM
    I take the next James Bond will feature some sort of castration scene?
     
  18. AustinMartin

    AustinMartin F1 Veteran

    Mar 1, 2008
    5,094
    Los Angeles/Idaho
    LOL!
     
  19. James_Woods

    James_Woods F1 World Champ

    May 17, 2006
    12,722
    Dallas, Tx.
    Full Name:
    James K. Woods
    He will be played by a gay woman with international environmental credentials.
     
  20. WILLIAM H

    WILLIAM H Three Time F1 World Champ

    Nov 1, 2003
    34,891
    Victory Circle
    Full Name:
    HUBBSTER
    but she'll have to be Black or Mexican
     
  21. Korr

    Korr F1 World Champ
    Silver Subscribed

    Dec 7, 2003
    16,972
    Full Name:
    J3L2404
    Utterly crass.
     
  22. anunakki

    anunakki Five Time F1 World Champ
    Rossa Subscribed Owner

    Oct 8, 2005
    55,906
    Las Vegas Nevada
    Full Name:
    Jerry
    back on topic...

    I agree this is brand suicide...

    Can anyone argue the opposite ? That this would be good for AM ?
     
  23. GuyIncognito

    GuyIncognito Seven Time F1 World Champ
    Silver Subscribed

    Jun 30, 2007
    72,884
    let me squeeze into my flame suit first...

    but I don't think this is brand suicide, for a number of reasons:
    1) How many times have we heard "oh $h!t, this is brand suicide!" before? Cadillac with the Cimmaron. Porsche with every car since the 911. BMW with the 1-series. M-B with the 190/C-class, ML-class, A-class, etc. Bentley with a VW-based "entry" model. etc. etc. the sky isn't falling.

    2) This ensures that AM can pass various corporate emissions standards

    3) It gives AM a revenue stream not based entirely on high-end ($100k+) luxury cars. Haven't seen numbers but you can assume AM is down at least 30+% this year. An entry level car gives them some diversity in their product mix.

    4) I'm going to assume that these things are going to be very profitable on a per-unit basis. I think Cadillac netted over $10k profit on each Escalade (which was a gussied-up Tahoe). Same thing here...and AM needs a profit center that is not totally reliant on super-expensive sports cars.

    5) It aligns them (and by extension, Prodrive) with Toyota. Not a bad business/technical partner.

    6) They are helping to establish an entirely new niche: high-end city cars. Believe it or not, I think this will be a HUGE market in the next decade. In so doing, they are not entering already clogged market segments (performance sedans, luxury SUV's, etc etc)

    Granted, I'm still not convinced this wouldn't work better as a sub-brand (a la Mercedes and Smart or BMW and Mini), but I don't think this is the death of AM.
     
  24. karmavore

    karmavore Formula 3

    Dec 29, 2002
    1,641
    Maryland
    Full Name:
    Luke Colorado
    1) Agree. I'm not sure brand suicide exists anymore. This car doesn't make me want a V12 Vantage ANY less. Not one ounce. Am I the only one?

    2) I'd rock this lil' bastard in a heartbeat. Assuming it's more than just a "top hat." Maybe a big I4 out of a corolla/camry.
     
  25. GrigioGuy

    GrigioGuy Splenda Daddy
    Global Moderator Owner

    Nov 26, 2001
    25,341
    E ' ' '/ F
    Full Name:
    Chris P. Bakon
    Hmmm.

    Which would make me more of an outcast at the AMOC? One of these bought on the secondary market, or an early 6-powered BD7 coupe?
     
  26. ProRallyCodriver

    ProRallyCodriver Formula 3

    Oct 25, 2005
    1,233
    Alexandria, VA
    Full Name:
    Dave Shindle
  27. JM4re

    JM4re Formula Junior

    Aug 21, 2006
    990
    Nothingcouldbefiner
    Full Name:
    JPM
    That's a very Smart Ast thing to say ;)
     
  28. Auraraptor

    Auraraptor F1 World Champ
    Lifetime Rossa Owner

    Sep 25, 2002
    11,533
    MO
    I would buy one. Only didn't wish it was based on a Toyota. Would rather they have used a Fiat plateform, or Honda, or even Smart. Pretty much anyone other then Toyota whose cars for the most part have driving dynamics of a drunken monkey with hemiballismus.
     

Share This Page