Was the California originally meant to be a Maserati?

paulchua · 2019-11-19T11:11:20

it actually wasn’t LDM’s call, it was Marchionne’s who wanted larger volume from Maserati and dualed it with Alfa. While you can criticize the move, it...

Discussion in 'California/Portofino/Roma' started by Igor Ound, Nov 19, 2019.

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paulchua Cat Herder
Lifetime Rossa Owner

Jul 1, 2013

16,378

Menlo Park, CA

Full Name:

Paul Chua

#26 paulchua, Jan 16, 2020

italiancars said: ↑

it actually wasn’t LDM’s call, it was Marchionne’s who wanted larger volume from Maserati and dualed it with Alfa. While you can criticize the move, it was actually working with Maserati returning a 13+% margin. However he made the mistake of putting Chrysler management in charge of Maserati and it all went to $#!+.
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makes sense.

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Was the California originally meant to be a Maserati?

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paulchua Cat Herder
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Was the California originally meant to be a Maserati?

In your opinion?

Yes

No

paulchua Cat Herder Lifetime Rossa Owner

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paulchua Cat Herder
Lifetime Rossa Owner