“Wayback” Wheel Shopping | FerrariChat

“Wayback” Wheel Shopping

Discussion in '348/355' started by ChoonHound, Jul 6, 2024.

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  1. ChoonHound

    ChoonHound Formula 3

    May 13, 2022
    2,221
    Saint Michaels, MD
    Full Name:
    Lucas
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  2. ChoonHound

    ChoonHound Formula 3

    May 13, 2022
    2,221
    Saint Michaels, MD
    Full Name:
    Lucas
    Koenig was suggesting a WIDE setup. And that wasn’t even for their F48 widebody, that was for the standard car.


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  3. JoeCab

    JoeCab Formula Junior
    Silver Subscribed

    May 27, 2014
    430
    Colorado
    Full Name:
    Joe C
    I will scan the brochure later, but Tecnomagnesio had some fitments for Ferraris back then too. They are my favorite wheel company, so much innovation and yet largely unknown.


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  4. ChoonHound

    ChoonHound Formula 3

    May 13, 2022
    2,221
    Saint Michaels, MD
    Full Name:
    Lucas
    [We open to a conference room with “marketing” etched on the glass entrance]

    Ok, ok……. Here’s the cover idea…. <snorts two pounds of cocaine> theres an elegant lady - a Beverly Hills type - and she’s walking… get this… <snorts another pound of cocaine> your wheels on a leash. Like dogs! Get it?


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  5. GTO Joe

    GTO Joe Formula 3
    Silver Subscribed

    Feb 15, 2013
    1,002
    Charlotte, NC
    Full Name:
    Joseph Troutwine
    Lucas I think you are high on the paint fumes from your new re-coat. :)
     
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  6. Ferrarium

    Ferrarium F1 Veteran
    Sponsor Rossa Subscribed

    Jul 28, 2018
    5,728
    Central NJ
    Full Name:
    Eric

    That’s a hysterical I thought the same thing when I saw that add, I mean you can imagine the pitch lol.
     
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  7. JoeCab

    JoeCab Formula Junior
    Silver Subscribed

    May 27, 2014
    430
    Colorado
    Full Name:
    Joe C
    Yeah, exactly!

    Their marketing was a little over the top, and they were really proud of their 1990s-era Finite Element Analysis drawings - but who else was manufacturing magnesium centerlock wheels at the time? I think what they really wanted to do was rally and race wheels, and the street wheels were sort of a necessary thing to pay the bills...

    In the '90s they also still manufactured their "historical" wheel line too, which was sand cast magnesium from molds they got when they acquired (or merged with) the wheel division of Campagnolo. So these were things like the Coffin-Spoke Stratos wheels, the Alfa Romeo GTA wheels, Ferrari 512 centerlocks, etc.


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  8. Van996

    Van996 Rookie

    Dec 27, 2005
    27
    North America
    Full Name:
    Dan
    Love the 90s wheels so much! Thanks for posting. Brought me back.
     
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