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What's the Ferrari license worth?

Discussion in 'Ferrari Discussion (not model specific)' started by Ricambi America, Apr 2, 2004.

  1. Ricambi America

    Ricambi America F1 World Champ
    Sponsor Owner

    A coworker and I are trying to determine what the worldwide merchandise value of "Ferrari" might be. Does anybody know how much Fila paid for the Ferrari rights? Anybody car to guess what the market-value of licensed Ferrari merchandise (per anum) might be?

    Thanks!

    -Daniel
     
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  3. L8Braker

    L8Braker Formula 3

    Nov 10, 2003
    1,561
    Asheville NC
    Full Name:
    Jeremy Stafford
    Call speedgear they might know since they sell so much of their stuff. Did you order that shirt yet?
     
  4. maranelloman

    maranelloman Guest

    I dunno...but a little birdie told me a while back that Ferrari SpA makes well over $300 million per year just from licensing...and that it is, by far, their most profitable enterprise.
     
  5. Scott85

    Scott85 Formula 3

    Dec 16, 2000
    1,240
    Dayton , OH
    It was rumored that Mattel paid Ferrari $60M for exclusive rights for 5 years.
     

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