What's with aftermarket side emblems?

Nice look i love it

 

To be fair to the 288, it was built to race in class B rally. So shields are appropriate.

My tastes change, and now I am in the camp of not liking the look of them on the 3x8.

5 years ago I would have sworn by them.

 

BT: One of the guys at Norwood Perf suggested I put the 308 shields on my lawnmower...good idea.

 

so this means no Ferrari flags in the garage and no Ferari books on the table no Ferrari clothes or hats so we can all go underground. I never seen anybody offended because i have shields on my car.

 

Never raced by the factory, nor anyone else as I recall.

Privateer Ferrari's, even NART's - perhaps the closest to the factory, didn't use the scudettos.

 

I don't follow.

Putting the shields on a car implies it was raced by the Ferrari factory team, how do flags, books, hats and t-shirts imply the same?

Faux team clothing is another discussion entirely.

 

Mine came on my car, obviously from one of the previous owners. I like them myself. True they mostly were only on factory race cars originaly. So then, by Ferrari putting them on the modern road cars must be silly too since they are not race cars either? Now by putting them on the road going cars from the factory, does not that open the door for all road cars? Did they not set a presidend themselves by doing this?

Cheers!

 

Maybe the genesis of the side badge is that on Euro 308 there is a small badge on the back side of the side mirrors. It was carried forward to US cars "Flag" mirrors with the 88 and later 328's. Could be precursors to the side badge.

 

It's not mentioned anywhere that I have seen as a factory option on regular production 308/328s. As posted above, I'm sure anyone could write a check and have whatever he wanted when these cars were being built.

Nope, just citing the 288 GTO as a near cousin of the 308/328, the topic of this thread. A lot of 308/328 owners see similarities to the profile on their own cars.

Yes, the shields were on Scuderia Ferrari racing cars for many years, possibly since the 1940s. The idea for doing it to the production cars almost certainly came from customers' enthusiasm for the racers.

I'm not a big fan of extra logos on clothes or cars. One of the coolest aspects of the Ferrari iconography is that the little silver prancing horse, by itself, packs a massive punch in terms of branding. As Ferraris have become less distinct, the horse keeps getting larger. But the 308/328 speak for themselves. I think it's much more exciting to see people do a double-take on the car (mine's black metallic, so it sneaks up on you), have that internal "Is it -- wait -- it is!" conversation and then hone in on the existing badges.

Probably more psychology than you wanted in a reply, but -- no extra charge for this.

They look nice on Caymans, I hear.

 

Since 1929. The inception of Scuderia Ferrari. Enzo was an employee of Alfa Romeo and was promoted to head of the Alfa Racing Team and named it: Scuderia Ferrari. Some stories say the Scuderia Ferrari was formed even before Enzo went to work at Alfa.


http://en.wikipedia.org/wiki/Enzo_Ferrari


There are numerous stories of the creation of the yellow badge with the Rampante Cavillino. It originates on the side of WW1 Italian fighter plane for sure. But there is some debate to whether or not Enzo's brother died in one of those planes. There is a lot more to this, than just a sticker.
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Kool-aid Kool-aid taste great
Wish we had some
Can't Wait

G

 

+1
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Doesn't get anymore sillier than this
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I just love the fact that here in the US if you buy a ferrari and it doesn't have shields you can put them on if you want to. Also if you buy a ferrari any model or year and it does have shields that you don't like you can take them off. Is a perfect system if the owner likes them he or she gets them if not he or she doesn't.

 

If you can't put shields on your car ... the terrorist have won



G

 

Right. NART cars had their own scudetto (nicer in my opinion):
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Did ferrari steal the horse from porsche?

 

Scuderia Ferrari has been using the same emblem since 1929. When did Porsche start? The Porsche auto company was founded in 1931.

 

Here's the history of the Shields, scroll down where it say "The Cavaliino Rampante"

http://www.answers.com/topic/ferrari

 

No, but they are related: Both logos depict Lipizzan horses from Northern Italy, basically the stables that provided the horse for the WWI flying ace.

I have metal shields on my 308 as well. Not to point out that this is a Ferrari (pretty obvious I think), but as an hommage to the racing team. Although I haven't really raced my car, I have been tracking it and IMHO "earned" the rights to put the shields on. Besides: If they're ok by the factory for modern street cars, I don't see why I couldn't retrofit an older street car.

PS: I'm no fan of the plastic shields. To me they look cheap. At some point I want my 288 GTO shields embossed into the fenders as they are e.g. on 355.

 

My 328 came with cheap, flat magnetic shields. When one of them disappeared while dining, I took the other off. But frankly, the car looked like it was missing something. T. Rutlands had a better magnetic shield, with beveled edges and an appearance of thickness. These were still very inexpensive, and I've had them on the car ever since. I take them off to wash and wax the car, of course, and once I left them off for a few days to see if the "shieldless" look would catch on. Nope, and the shields went back on. Although I have a spare set, none has ever disappeared, because unlike the cheap shields, they "look" to the eye like they would if they were permanently attached.

As to whether it is politically correct to have them on a 328, here's my take: Ferrari originally started building road cars in quantity solely to finance their racing effort. Until the Marlboro sponsorship deal in the mid-nineties, they never really had a major sponsor; the most prominent name on the cars for many years was FIAT, but since they actually owned Ferrari, they weren't a "sponsor" in the true sense. Thus, until the nineties, it would appear that the profits from all the road cars they sold were still used to finance the racing team. Thus, anyone who bought a Ferrari road car was a contributor to the race team and, IMO, eligible to wear the shields on their car. And since they now offer shields on the cars from the factory, there should be no complaint about owners of these cars' predecessors wearing the shields as well.

I imagine that at least some of the profits from road-car sales still go into the team, though probably a lower percentage than in the past. Would the race team still succeed if Ferrari stopped making road cars altogether? An interesting thought.

 

The first in-the-metal Ferrari I saw was a 1956 Boano coupe on the used car lot at Precision Motors in Dallas, ca. mid-1965. Their asking price was $2,995.

My memories of this car are still vivid, as Ferraris were largely-mythical entities here at that time. It was one of those life-defining moments!

This car was very faded and used-up looking, but clearly all-original and complete. I studied it closely for half an hour, and took in every detail. Unfortunately, the battery was dead and the salesman couldn't get it to turn over.

Relevant observation: Color was bright red, oxidized, and there was a large horse shield (about 6" high) on each front fender, in the customary place. The shields looked to be part of the original finish scheme, as they were oxidized and also finely cracked, similar to the surface an old oil painting.

I looked under the hood and remember seeing the now-familiar Ferrari s/n plate, but of course have no memory of the stampings after 40+ years.

 

the F40 had it as an option....and as one can tell from this, very fuel efficient.
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I like the 'bling' but DO cringe when another ferrari saw it on my T: Took off the Yoshi's few months ago.

I keep one on the back window of my truck becuase there is space and I show off the stuff I care about. Don't feel this is a slam or attempt to do anything more than show I'm a Ferrari Fan. Much like the "TIFOSE" license plate on the Volvo.
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FIAT put them on the modern road cars: "It's all about the Benjamins".

Another fine tradition co-opted by Marketing.