Sell the desire for the product, not the product itself. I'm not talking about selling the sizzle over the steak, but another level beyond that. Hand-massaged Kobe beef is the message, as is free-range chicken living on a ranch run by libertarians that use alternative energy to power their production units. In the end, people like me sell Diet Water and people not like you or me buy it. If people want to buy Eco-Nitrogen 78+, let them. I am merely attempting to fill the mass-market void that exists (between the ears) of consumers the world over. If Starbucks can sell $5 cups of coffee, then I can sell the glitz and the glamor just the same.
I like it here in South Georgia near the beach. I am semi retired at 50 and only work about 1 week a month. Check out the book The 4 Hour Work Week by Tim Ferris. I have been having this kind of lifestyle for the last 20 years. Don't wait to retire a couple years before you die.