Last weekend I went to Costco to have my recently ordered Bridgestone tires installed on the rear rims of my 348. The guy behind the register began asking me questions about my car (the car the tires were going on), so he could fill out the work order. I politely told him that I brought just the rims in for him to install the new tires, instead of them having to jack the car up and remove the tires.(because I don't trust anyone to do this) When he got to the make and model of the car, he asked me "What kind of car will the rims going on? I told him "Ferrari" Then he said something that I was perplexed by. He asked me "And who makes it"? At first I wasn't sure what he meant. I thought he was asking who makes the tires that I have on the car now. As I looked at him and I started to say Ferrari, his lips mirrored mine and at the same time we said "Ferrari". He nodded as if he was testing me for the answer and continued to fill in the work order. Apparently he thought "Ferrari" was a model of GMC or Chevy, or Ford or something like "Suburban" or "Metro" or something. I had to try and keep a straight face throughout the remaining paper work sequence, because I was going to tell him to be extremely careful when mounting the tires so as not to scratch the rims. I felt if I ridiculed him, he might get offended and scratch the rims, so I kept a straight face until I left then laughed for about 8 minutes after I was out of sight.