If I have to explain, you would not understand.
Ever since I can remember I have always loved cars, since my family was poor growing up I would save all my money from doing yard work for neighbors, paper route etc. I would use most of that cash to buy hotweels and matchbox cars. I managed to collect about 1000 cars. Even back then Ferrari was my favorite because it was not just a car. It was the "Quam". When I was young I thought " Damn if I could ever buy one I would be MAN! Now as an adult thing are not like that but I could honestly say that that little boy with the desire and love for these cars still comes out as soon as the garage doors open up the adrenaline is just as intense as then. That's WHY FERRARI!
Mere?!! Back in the day... the writers claimed that the Mondial was probably the best riding and handling street Ferrari made to date. Great cars and look at all the room! Wish I still had mine Hey, where about in 'bama are ya? Check this out http://www.ferrarichat.com/forum/showthread.php?t=103934 P.S. Not a hijack, just an example of how passionate a Ferrari _____ can be, now that I think of it.
Everything about them is amazing, from a 308 gt4 to a enzo, you still get that ferrari experience. Drive any other sports car and then drive a ferrari and you'll understand. Its just not always about neck breaking speed.....
There's a flaw in your premise: People don't buy just one sports car in their life. I've owned a variety of sports cars, starting with a '55 Chevy I ran in factory experimental class (drag racing) back when I was younger than you are now. (Actually, it was a project jointly owned by four of us.) Perhaps because I was racing before I was old enough to get a street license, I've always insisted on a car that goes where you point it -- I *hate* rental cars. (Racing gave me other "bad habits", too: like always wearing seat belts, paying attention to traffic, etc.) I've owned mopars, a Fiat 124, and a number of Alfa Romeos. I bought a Celica GT-Four the year before Carlos Sainz won the WRC championship in one. I bought an EVO8 when the EVO (finally) became available in the US. People who buy sports cars to drive will eventually work their way up to a Ferrari. Ferrari is the standard against which everything else is measured. So it's not so much a matter of buying a Ferrari instead of other sports cars. But eventually, after you've seen the copies, you will want to experience the original. Ever read Zelazny's "Nine Princes in Amber"?
My thought was to ask people who were in a position where they could afford a Ferrari or another car, and chose the f car why they made that decision.