Why I like FerrariChat more than TV

I thought you might find this video of a Web 2.0 speech interesting.
The speech is called "Where do people find the time?" and is about 15 minutes long.

It describes how interactive websites are better than watching TV.
There is a "cognitive surplus" in modern society that can be tapped into for all of our benefit.
Some interesting examples.

I found it best to watch the video while I read along in the transcript.
The link for the video is here (press the arrow in the middle of the picture to get it started):
http://nielsenhayden.com/makinglight/archives/010186.html#010186

The link for the written transcript is here:
http://www.shirky.com/herecomeseverybody/2008/04/looking-for-the-mouse.html