Why the limited production numbers? | FerrariChat

Why the limited production numbers?

Discussion in 'Ferrari Discussion (not model specific)' started by club0, Mar 26, 2004.

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  1. club0

    club0 Formula Junior

    Feb 22, 2004
    459
    Helsinki, Finland
    This has probably been asked before, but I guess I'm too lazy to do a search.. :) but I'd really like to know why Ferrari limited the production number of the Enzo to just 399 cars? I know this has been the tradition before as well with the "supercars" such as the F40 and the F50, but my question is why? Wouldn't it be better if any enthusiast with the financial capability could buy one? Are the limitations there just for the sake of exclusivity, or is the demand for such supercars really as low as just a few hundred cars?
     
  2. BigTex

    BigTex Seven Time F1 World Champ
    Owner Rossa Subscribed

    Dec 6, 2002
    79,406
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    Bubba
    Yes, your lazy but this fact is pretty obscure.

    Whenever the press would ask Enzo how many of a model would be produced for the world market, he would smile and say "one less than the demand"!

    In other words, Ferraris would always be exclusive for the chosen few, and there would always be a person with the $$$$ to buy one that was disappointed that not enough were made!

    The odd numbers of 288GTOs F40s and F50s and now the Enzo are continuations of this Maranello tradition.

    Of course more than this quantity are required because at least two have to pass Federal crash tests, intentionally wrecked, then returned to Ferrari and crushed.
     
  3. BigTex

    BigTex Seven Time F1 World Champ
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    Dec 6, 2002
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    Bubba
    FWIW The Enzo was announced at 249, then worldwide demand convinced Ferrari to do 50 more, to 299! You do the math! $700K x 50.
     
  4. wax

    wax Five Time F1 World Champ
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    Jul 20, 2003
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    Dirty Harry
    Naaaaah - market was ripe for 400 - logical conclusion meant 399 was 1 less for exclusivity.
     
  5. matkat

    matkat Formula 3

    Mar 18, 2003
    1,840
    Scotland
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    Dave McGuire
    Alan it was 349 then 399,the limited production is to remain exclusive and therefore keep the prices high.
     
  6. BigTex

    BigTex Seven Time F1 World Champ
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    Dec 6, 2002
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    Bubba
    You're right, dam_ typo!

    Teach me to try to talk that early in the morning! 399 is it.
     
  7. Dave

    Dave F1 Rookie

    Apr 15, 2001
    2,722
    Little Rock
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    David Jones
    Logic dictates that unless you are in the market for one,
    What does it matter how many they make.
     
  8. Mark(study)

    Mark(study) F1 Veteran

    Oct 13, 2001
    6,082
    Clearwater, FL
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    Mark
    Ferrari is a financial company 1st and a sports car company 2nd.
    How many engineering-businesses... base production & manufacturing on protecting investment wealth for multi millionaires? They should have built 1000 cars and brought the unit price down to $400,000. In the last 5 years, Enzo has been the only exotic car to peak my interest out of Ferrari, yet they found a way to f*ck up the price and the going rate is $1.2 million. I guess I'll have to look at a 612, 575 or 400hp 360... sorry but none of those are my idea of an exotic car.


    Also, ferrari was some-what built on the idea of treating rich people like they didn't matter. There is a bit of class-war from old Europe that lingers in the past and the way Enzo treated important people. Enzo and Ferrari today still like people "wanting ferrari" more than people actually driving ferrari. (4 year waiting list, its just a joke)

    Its sad, but its another reason to hope Lambo continues to dominate the mid-engine EXOTIC 12 in the $300k price range.... and Lambo will hopefully take the Gallardo in the $200k price range and smooths out the body a little more (performance is already top in class) over the next few years.

    Lambo puts the driver first. I like that.... try earning $200,000 now-a-days, its not as easy as it use to be. And it feels a lot better to give that hard earned money to a company that treats you right!
    I've never liked playing games.
     
  9. zjpj

    zjpj F1 Veteran

    Nov 4, 2003
    6,124
    USA
    F40 was the enigma. They wanted low production too for that model and then there was so much demand that they decided to make over 1,000. Even so, they were selling for a $million at the height of the craze.
     
  10. Mark(study)

    Mark(study) F1 Veteran

    Oct 13, 2001
    6,082
    Clearwater, FL
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    Mark
    The F40 represented the best days of Ferrari.
    A company making exotic cars and race cars that could not be mistaken for anything else!

    Now its a GT company that makes one Exotic that no one can afford to enjoy ( $40k for a brake job )
     
  11. SkizoACE

    SkizoACE Formula Junior

    Mar 24, 2004
    886
    Houston
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    Thomas
    I have to go with Mark on this one. I mean I know there such badass cars still but I mean now I know why most are garage queens.
     
  12. Mitch Alsup

    Mitch Alsup F1 Veteran

    Nov 4, 2003
    9,744
    Looked pretty apparent to me.
     
  13. Bryan

    Bryan Formula 3

    Initial run on F40s was limited, but the rumor is that when Enzo Ferrari found out what owners were planning on doing (e.g. Nigel Mansell sold his for 1M+), he ordered another run to push total production over 1000. These were owners who had pre-selected by the factory as deserving of a supercar and for some of them to look at the car as just a short-term investment ticked off The Man.

    I don't know how true this is, given that Ferrari died very shortly after introducing the F40.
     

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