Check the rolex forum. The "pepsi" has really held its value. I'm sure you're aware they came out with a ceramic bezel, white gold pepsi- stunning.
The new Daytona is 11,300 CHF. The white gold Pepsi someone posted is pretty awesome but I recall them being around 30,000 USD. Good luck on your search! I hope to get a 16710 in the near future. It doesn't seem easy to find a good one