Zymol marketing flaw? | FerrariChat
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Zymol marketing flaw?

Discussion in 'Ferrari Discussion (not model specific)' started by f355spider, Jul 14, 2005.

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  1. f355spider

    f355spider F1 World Champ
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    #1 f355spider, Jul 14, 2005
    Zymol makes "Ital" wax with the following description:

    Italian cars have very special needs when waxing. Ital Glaze is specially formulated to protect and enhance the relatively soft paint finish of the Italian car. Developed in cooperation with Ferrari North America, Ferrari Italy and Pininfarina, Ital Glaze provides a clarity and depth of colour generally not found in the original paintwork.


    Ital Glaze contains a high percentage of Brazilian No. 1 Yellow and No. 1 White Carnauba by volume (90%Yellow, 10% White).


    --------------------------------------------------------------------------------

    But Zymol fails to take note that Ferraris have used Glasurit (German!) paints for a number of years. Now they come out with this product "Glasur":

    The brilliant finish on Porsche cars have very special needs that are now answered with

    Glasur ™

    Glasur Glaze is specially formulated to protect and enhance this rock hard paint finish of German fame. Developed in cooperation with the Porsche Club of America, and critically tested at Porsche Club Concours worldwide. Glasur Glaze, with 56% Brazilian Yellow Carnauba, provides the distinction of image and jetness of colour found in the original paintwork from the Porsche Factory .



    Things that make you go hmmmmm. ;)
     
  2. 348_Spiderman

    348_Spiderman Formula 3

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    #2 348_Spiderman, Jul 14, 2005
    There are a few points of interest here. First even though Glasurit is used by Ferrari, it is applied by Italians. The Italians take a fluid and artistic approach to painting a vehicle. Long sweeping sprays with minimal overlap. Pausing breifly between each series of two to three to ensure that the application of the paint is following the intracacies of the body lines to perfection.

    A short smoke break out side of the paint booth, and then right back in to continue the master piece.

    The Germans take a different approach to painting a car. First, they use shorter broader passes, with precise overlap, precise density, and very deliberate.

    This may have something to do with Zymol's marketing strategy. And if you believe this, There's a bridge I'd like to sell you.

    That is very interesting though.

    :)
     
  3. f355spider

    f355spider F1 World Champ
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    #3 f355spider, Jul 14, 2005
    Another interesting point; Ital retails for $78, Glasur retails for $125! Seems opposite of most marketing, which nails the Ferrari owner with a "premium" over everyone else. ;)
     
  4. LZeitgeist

    LZeitgeist Karting

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    #4 LZeitgeist, Jul 14, 2005
    While Glasurit has been used in the past, hasn't it been PPG paints that have been used by Ferrari since 1995?

    Patrick W. Heinske -- [email protected]
     
  5. SrfCity

    SrfCity F1 World Champ

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    #5 SrfCity, Jul 14, 2005

    You're not supposed to be paying that close of attention ;)
     
  6. f355spider

    f355spider F1 World Champ
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    #6 f355spider, Jul 14, 2005
    No, my 1997 355 spider has a Glasurit sticker. Maybe later? What does yours say?
     
  7. WarrenF355

    WarrenF355 Formula 3

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    #7 WarrenF355, Jul 14, 2005
    is it really necessary to quote his entire post? I mean-- it's already there once and I have to pagedown two more times through something I've already read. This seems to be a common occurence on this forum.
     
  8. f355spider

    f355spider F1 World Champ
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    #8 f355spider, Jul 14, 2005
    Warren, if it is common, then I guess you better get used to it! ;)

    Hey, and notice I did not quote your post, and unduly lengthen things any more than necessary. Hey, love your dog, what breed is that?
     
  9. tclark

    tclark Formula Junior

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    #9 tclark, Jul 14, 2005
    All cars are currently sprayed on a very high tech, robotic conveyorized
    paint line. The manner in which the 3 axis spray guns move around the car
    is practically organic looking. The only manual finishing was done with cup
    guns solely to touch up a bad primer area. Everything else was robotic.
     
  10. LZeitgeist

    LZeitgeist Karting

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    #10 LZeitgeist, Jul 14, 2005
    Ah, I'm evidently wrong, then. Perhaps both have been used depending on the model? I've seen a 1995 355 paint decal and a more recent 360 paint decal (both in my search for a proper Giallo Modena mfr paint code) that were from PPG.

    Just thought it curious that PPG wasn't mentioned, nothing more. :)
     
  11. Darolls

    Darolls F1 Veteran
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    #11 Darolls, Jul 14, 2005
    In my book, Zymol is the 'Suckers' wax.

    Overrated and obscenely overpriced!

    But hey, they came up with a marketing plan that seems to work. Good marketing worked for the "Pet Rock" too but, in the end, it was still just a rock.
     
  12. XR4Tim

    XR4Tim Formula 3

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    #12 XR4Tim, Jul 14, 2005
    I wonder if Zymol has a wax specially formulated for pet rocks...
     
  13. Darolls

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    #13 Darolls, Jul 14, 2005
    I wouldn't be surprised if they did! ;)

    Sorry WarrenF355, I did a 'Quote'. Lighten up, dude!!
     
  14. steve f

    steve f F1 World Champ

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    #14 steve f, Jul 15, 2005
    after reading all this i have changed my factory order F430 and the car is being delivered in primer so i can paint it
     
  15. AutoConcierge

    AutoConcierge Formula Junior

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    #15 AutoConcierge, Jul 15, 2005
    natural carnauba wax , in the concentrations claimed in zymol marketing would spread like dried peanut butter. carnauba in it's natural state is granulated, to make it spreadable a lot of petroleum distillets would be needed, zymol imo preys upon the the person who wants the absolute best for thier car . remember wax is a top coat and protection after the correct polishing steps have been applied .
     
  16. Sfumato

    Sfumato F1 World Champ

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    #16 Sfumato, Jul 15, 2005
    The don't charge enough for their products
     
  17. F328 BobD

    F328 BobD Formula 3

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    #17 F328 BobD, Jul 15, 2005
    I wonder what would happen if you applied "Ital" to say a BMW or Porsche. Would the paint peel off... or bubble up? Maybe it would change the color from Titanium to Rossa Corsa? Scary thought, huh?
     
  18. cig1

    cig1 F1 Rookie

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    #18 cig1, Jul 15, 2005
    May as well get it in bare metal ... then you can also apply your own bondo :D

    G
     
  19. Greg G

    Greg G F1 Rookie

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    #19 Greg G, Jul 15, 2005
    DOH!
     
  20. dm_n_stuff

    dm_n_stuff Four Time F1 World Champ
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    #20 dm_n_stuff, Jul 15, 2005
    Nope, it's not. Actually, often times every other word works just fine.

    Some folks are betterer at it than others, and just leave the whole quote. IT probably adds what, 5 seconds to the time you spend on Fchat a day?

    Lighten up. :)

    DM
     
  21. f355spider

    f355spider F1 World Champ
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    #21 f355spider, Jul 15, 2005
    Really? Here is one of their descriptions, please elaborate (so 33% wax would not be truly useable?):

    "Zymöl waxes are actually "zymes" that turn into wax when exposed to air during application on your paint surface. Creame Wax, for light-coloured cars, contains 33% Brazilian No. 1 Yellow Carnauba by volume; Carbon Wax for dark cars and Zymöl’s waxes for specific automotive marques: Saab, Volvo and Japon for Japanese cars contain 37% Carnauba by volume. See the Wax Chart to select the proper wax for your needs. "

    Here is the info. from Griot's Garage, that you may be quoting:

    "CARNAUBA PASTE WAX...THE HIGHEST GRADE OF CARNAUBA WAX AVAILABLE
    Carnauba in its natural state is about as hard as a brick and needs petroleum distillates, mineral spirits, and other ingredients to make it soft enough to apply to your paint. You've seen other waxes advertised as "100% carnauba wax," but unless you are buying it in brick or chip form, it's just plain false advertising. Truth is, the maximum amount of carnauba that you can put in a paste wax is about 30%. We've put the maximum amount of the highest grade carnauba in Griot's Garage Carnauba Wax. Rub it with your fingers and you'll feel it begin to melt from the heat of your skin. This consistency gives you superior spreadability. You'll notice its ability to hide swirl marks and enhance paint color more than any other carnauba wax available. The high quality and content of our Carnauba Wax offers three to five months of protection. The pleasant scent enhances your waxing experience. Note: this is not a "cleaner wax." Use Paint Cleaning Clay or polish before applying Carnauba Wax for correct surface cleaning. If you prefer a paste wax this will quickly become your wax of choice. The Kit includes 3 Micro Fiber Towels, a Mini Red Foam Applicator with holder and 8 ounces of Carnauba Wax. "
     
  22. Sfumato

    Sfumato F1 World Champ

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    #22 Sfumato, Jul 15, 2005
    Yep. Them Zymes are tricky little devils. Harder to kill than Nauga's though.
    What a crock of BS...let's see some real chemistry back up the BS. I'm ready.
     
  23. RacerX_GTO

    RacerX_GTO F1 World Champ
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    #23 RacerX_GTO, Jul 16, 2005

    I couldn't agree more, it's insane! The professional detailers undustry uses for more superior products for much less of the cost. I buy my carnuba from a detail supplier, his top quality 14oz can of carnuba is only $12.
     
  24. AVFIN

    AVFIN Karting

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    #24 AVFIN, Jul 16, 2005
    Almost all advertising is based in BS. You just need to be as educated as possible. I have liked Griots products and pretty much use them.
     
  25. AutoConcierge

    AutoConcierge Formula Junior

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    #25 AutoConcierge, Jul 16, 2005
    gabe had it right, pro detailers like myself use products that have real performance with the fraction of the cost. years ago i tried some destiny zymol wax a customer was using on his bentley, now i am very open minded to new detailing products as they come to market, this is how i stay current as paint formulations change constantly. the destiny wax spread fine, smelled great, however when i took it off it streaked alot, and this was with top quality microfiber towels on cool paint, after i had buffed the car with four passes( machine buffed that is ) of course the bentley is black the only color to evaluate polishes and wax. so i burnished the paint with a quick detailer and used my current wax, the paint improved 100% i knew the zymol cost a fortune , but when my client told me he paid 500 bucks i was blown away, now this guy could afford anything but when he looked at his car after i fixed the hood where i had applied the zymol he felt pretty bad. some products no matter what they are , even if they cost alot must have value of some kind or the product is overrated, and zymol fits that description imo.
     
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