Former Apple design chief Jony Ive announces multi-year partnership with Ferrari | FerrariChat

Former Apple design chief Jony Ive announces multi-year partnership with Ferrari

Discussion in 'Ferrari Discussion (not model specific)' started by CoreyNJ, Sep 27, 2021.

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  1. CoreyNJ

    CoreyNJ Formula 3
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    Apr 17, 2006
    2,031
    New Jersey Shore
    #1 CoreyNJ, Sep 27, 2021
    Texas Forever, jm2 and kbaillie like this.
  2. Nospinzone

    Nospinzone F1 Veteran

    Jul 1, 2013
    7,378
    Weston, MA
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    Paul
    #2 Nospinzone, Sep 27, 2021
    I guess this means the Apple Play option now goes from $4200 to $10K!
     
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  3. FerrariCognoscenti

    FerrariCognoscenti Formula 3

    Jan 19, 2021
    2,429
    East Coast
    #3 FerrariCognoscenti, Sep 29, 2021
    This is not a good thing.


    Sent from my iPhone using Tapatalk
     
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  4. A348W

    A348W Formula 3

    Jun 28, 2017
    1,749
    North Wiltshire, UK
    #4 A348W, Sep 30, 2021
    Sad times. From Pininfarina to iPads!!!

    Get ready for weekly software updates and obsolescence issues (if iPhones and WhatsApp can’t work on all models; what’s you Ferraripod going to be like in 5 years time?!)
     
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  5. FerrariCognoscenti

    FerrariCognoscenti Formula 3

    Jan 19, 2021
    2,429
    East Coast
    #5 FerrariCognoscenti, Sep 30, 2021
    Enzo would have never hired this guy


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  6. Jack-the-lad

    Jack-the-lad Six Time F1 World Champ
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    Jun 22, 2004
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    #6 Jack-the-lad, Sep 30, 2021
    One more step away from being Italian.
     
  7. jtremlett

    jtremlett F1 Rookie

    Feb 18, 2004
    4,704
    #7 jtremlett, Oct 1, 2021
    "Products in the luxury business". I read that as not cars but rather the branded stuff they sell through Ferrari stores. I find it hard to care.
     

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