Ferrari customer ranking

Yup
You have to pay up extra to get to “neutral “


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I am sure your ranking reflects very directly on them.

But I do know what you mean. Sadly Ferrari is not terribly interested in your opinion of their franchises. They have closed popular and prosperous dealers for lack of hitting the right markers for Ferrari.

 

I wonder if Ferrari includes any aspects of equity in their criteria/calculation (earnest question, not trolling, not being political) since they are trying to quantify their selectivity now.

Either way, I know how I felt when I saw I was being rated as an Uber passenger - can't imagine being a long-term Ferrari customer and discovering my rating. If anything, should maybe limit it to lifetime value (units & $) and have a second classification for high-visibility VIPs. Otherwise, can't imagine people will be any happier under this new system vs. the in-crowd system that existed prior

 

They don’t care if someone drives the car.
They want you to buy new and hold on to it for certain period.
I kept buying and do track driving and road driving and then sell within 1-2 years. And my ranking constantly was getting downward.

So I changed my game to keep the car. Now I am getting upward.

Holding on the ownership and don’t sell for a while matters.




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I was told by my dealer that there are 4 tiers.

Customer
Important customer
VIP
Top


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I’m going for “Customer “ for 100$ Alex.

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Ya, I’m on 3rd Ferrari and 19 years of servicing at my dealer and I’m ‘customer’ at best- I might not even be up to that yet.



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Two tiers.

1. I have fc*k you money
2. I don't have fc*k you money

 

I am sure that this tier system exists as well for McLaren, Lamborghini, Mercedes, Toyota, Hyundai...

True, my position with Ferrari Club of America does put me into the Important Customer/VIP realm, but at the same time, I also support the dealership.

 

Toyota?

What’s their ranking system?

Number of pocket protectors owned x the number of pairs of Dockers worn per week?

 

Don't sell for a while meaning 5 years?

 

I had 11 years of ownership, plus another 2 and Im still not even a customer.

 

Basically I am maintaining over 2 years. However how long one has to has not been known to anyone.


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I am a VIP customer.
Bu that's also with my delaer.
I know with another deler I wouldn't be.
In short, the relationship you have with your dealer matters.
And dealers vary greatly in how they rate their customers.
It's easier to be a VIP customer in a remote place vs a New York city.

 

Incorrect. Ferrari has an internal database system called MODIS and your profile is formulated by their algorithm and follows you regardless of what location you’re local dealer is or how they view you as a client. Your client score is the same at any official Ferrari dealership in the world.

 

Interesting, thanks for letting me know!


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Yes, that is true.
But from reading here, the requirement to get an allocation for certain cars seems to differ per dealer.
I was never told by my dealer I needed to order a "Lusso, California, Roma, etc" to get certain cars unlike some members here.
So there seems to a bit of, perhaps, dealer antics involved as well.

 

I'm positive they have no idea who I am despite owning two and actually driving them (neither bought from a dealer).

But my wife. Bless her heart. In an effort to get me something for Christmas purchased me a frighteningly overpriced hoodie from the Ferrari store. I wonder where she ranks as she's now a consumer of the lifestyle brand. If I ever buy new I'll make sure to send her in to cut the deal.. Hope that sweatshirt carries some street cred.

 

Ferrari does maintain an extensive database. They also monitor social media quite closely.

My cars are all registered with Ferrari. Funny that when I aquired my 458 Italia it was automatically listed by the dealership into "My Garage" at Ferrari.com...

I have never enquired about a new allocation, but anytime I enter the dealership, I am treated with courtesy and respect. My e-mails are certainly also returned well within the day. Not looking for any validation, but I do support the dealership and promote their events as well.

 

i have kept some of my ferraris for more than 25 years.....i dont think that cuts any ice either.

 

You have to buy new models to get the points.

Buy new models and keep them for a while will get you the points.



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0 chance of that happening

 

I’ve never heard one way or the other how long an ownership of a single car counts towards the algorithm, although I have been told if you buy a new one and flip it that damages your score and the dealership can get charged back plus lose allocation(s). Additionally Ferrari counts current ownership for certain allocations and not just that you owned a car at some point. Example: To get an SP3 allocation you had to currently own an SP1/2. I’m told a number of guys who got an SP1/2 allocation and later sold it sought out another one so that they’d qualify for the SP3.

I am certain you get points towards your client rank regardless of buying new or used so long as they are imputed into your profile. Typically dealers will enter your cars when they’re purchased new/used from a dealer but also when they are serviced at a dealership. Additionally if you participate in Ferrari events they will record your car for those events (and of course participating in the events such as shows, races, tours, or drivers events themselves all go towards your client score too). The other option to record your car in your profile is to use the Ferrari app or have your dealer enter the car manually if they haven’t done so due to it being bought elsewhere and never serviced in their shop, although you probably have to have a relationship with them to get that done.

Lastly as I have mentioned before specialty cars and race cars all are weighted differently (higher) than their normal version or street car counterparts. I’ve been told by both local level dealers as well as FNA executives that this is the case. Many collectors are padding their client rank and score with challenge cars and other competition examples. Of course when you participate in the series or club challenge with these cars and the reward is even greater. Ferrari supports the race cars and owners which I really love since it’s so much a part of their history and brand.