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1957 Mille Miglia & IDRIZ

Discussion in 'Vintage (thru 365 GTC4)' started by John Elliott, Feb 17, 2010.

  1. John Elliott

    John Elliott Rookie

    Sep 29, 2004
    34
    I'm trying to establish the meaning of 'IDRIZ'. This appeared on the side/wings of a number of Ferraris including the 250 TdF Zagato S/N 0665 #441 and also the 500 TR S/N 0698 MDTR #451 during this event. Was it a form of early advertising (if so what for?) or promotion of some sort? Any thoughts or ideas.
    Many thanks
    John
     
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  3. Marcel Massini

    Marcel Massini F1 World Champ
    Honorary

    Mar 2, 2005
    15,981
    #2 Marcel Massini, Feb 17, 2010
    Last edited: Feb 17, 2010
    You mean 0608 MDTR and not 0698 MDTR (that was a 500 TRC). AFAIK the company IDRIZ was a personal sponsor of Gino Munaron at the time, also of Camillo Luglio. IDRIZ was a company specialised in the production of effervescent digestive powders.

    Marcel Massini
     
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  4. John Elliott

    John Elliott Rookie

    Sep 29, 2004
    34
    You are correct. I do mean 0608MDTR. Photo was incorrectly labelled. The additional information is most interesting. An early form of sponsorship.
     
  5. John Elliott

    John Elliott Rookie

    Sep 29, 2004
    34
    Sponsorhip had appeared on Pan American cars in the 1950's but was unusual in Europe. Was this one of the first attempts at non motoring sponsorship?
     
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  6. Manel Baró

    Manel Baró Karting

    Mar 31, 2009
    63
    At the 1957 MM diverse Maserati spyders sported a large BUITONI sticker on the fenders.
     
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  8. andymont

    andymont Formula Junior

    May 16, 2007
    506
    Torino - ITALY
    Full Name:
    Andrea M.
    #6 andymont, Feb 17, 2010
    Last edited by a moderator: Sep 7, 2017
    IDRIZ was a brand of the Carlo Erba the main Italian pharmaceutical industry at that time.
    The most popular product were the IDRIZ powders, that transformed the common water in sparkling water.

    Ciao
    Andrea
    Image Unavailable, Please Login
     
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  9. wbaeumer

    wbaeumer F1 Veteran
    Consultant

    Mar 4, 2005
    7,963
    . BUITONI was/is a pasta-company.

    Another sponsorship-event:

    In the Cuban GP 1957 ESSO was a main sponsor. Almost all cars had their logo painted on their front fenders.

    CASTROL was the main sponsor for the Interlagos-races in 1957 and their logo was also clearly visible on all cars.

    Ciao!
    Walter
     
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  10. dretceterini

    dretceterini F1 Veteran

    Apr 28, 2004
    6,415
    Etceterini Land
    Full Name:
    Dr.Stuart Schaller
    A lot of cars in the Carrera Panamericana had some sort of sponsorship, starting with the first race. One car (can't remember exactly what it was or the year) was sponsored by a bra company!

    Olivetti (mainly a typewriter company at that time) also was a sponsor of many Alfas both in Europe and on the Carrera.
     
  11. tongascrew

    tongascrew F1 Rookie

    Jan 3, 2006
    2,989
    tewksbury
    Full Name:
    george burgess
    Anyone have more info on 0608MDTR??. So far my research stops at 4/27/58 with Munaron at Naples. thanks just one man's opinion tongascrew
     
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  13. Marcel Massini

    Marcel Massini F1 World Champ
    Honorary

    Mar 2, 2005
    15,981
    0608 MDTR was totally destroyed July 1958 during practice for the Bolzano-Mendola HC.

    Marcel Massini
     
  14. tongascrew

    tongascrew F1 Rookie

    Jan 3, 2006
    2,989
    tewksbury
    Full Name:
    george burgess
    Thanks. tongascrew
     
  15. Toninyapas

    Toninyapas Karting

    Nov 25, 2009
    68
    Hello. Anyone knows the registration plate number of Munaron 0608 MDTR #451?
     

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