2019-2020 Lusso V12 Production

I was told by my US dealer there is no Lusso production for the US in the first quarter of 2019. This includes the V8 version.

 

seems most markets saying q1 2019 has no Lusso availability. Maybe an update due? V8 with FWD a good call .

 

My dealer in the UK did say a couple of months back not to delay if I was thinking of ordering a V12. Well, when I checked last week, he said they have no visibility on allocations, and his view is that the V12 will be phased out in 2019. The last time I was at the factory there were a lot of V8s being built on the old V12 line, so not altogether a surprise.

 

My guess, based on what Ferrari said during their capital market days, the FUV won't be seen until late 2021 and production for 2022.

My gut feeling says they will not continue the Lusso V12. As they move to greater volume, they will lose the looser emissions and consumption requirements they now enjoy. Thus, they need the fleet to become more efficient and produce lower emissions. The V12 is bad on both those scores. Thus, it makes sense to sell fewer V12s.

 

Good point, and I wonder whether this is affecting the production rate of the 812. Every dealer says that they are only seeing a trickle. If all of this ends up being true, the (unassisted) V12 Ferrari could end up being a rare thing going forward - saved for a top-end production car plus the specials like Icona and hypercars.

 

Ferrari as a manufacturer with production under the 'ten thousand unit' build limit, they were treated differently when it came to some EU standards than a large volume car manufacturer. Has this changed?
To introduce a new product, the Lusso with a V12 and then discontinue offering the V12 for no technical reason doesn't make sense. Perhaps they misjudged the V12 market and are trying to rebrand the Lusso as something more marketable. The V8 replacement is less expensive. The Ferrari shareholders will not be amused.
Dropping the V12 model in North America first in the land of cheap gasoline is especially ironic as there was no mention of any EU V12 production availability change at that time.

 

The report below refers to Ferrari sales during the first quarter of 2018 and it mentions that the V12 GTC4 Lusso has been selling strongly in the Americas. The report also specifies that in Europe sales growth was achieved with the good demand for the 488 and the 812 but there isn't any reference to the GTC4.
According with the official European car sales statistics during 2018 until the end of August, 381 GTC4 where sold but unfortunately there isn't any information of how many where V12's. As a term of comparison the 812 sold 416 cars during the same period and that's a clear indication that the GTC4 sales figure was pretty reasonable.
Why should Ferrari discontinue the GTC4 V12 which is known to be selling strongly in America and also presumably well in Europe and in other parts of the world ?



Americas: Shipments went up 4.4% from a year ago. In the U.S., Ferrari's largest single market, shipments rose a bit over 2% on demand for the 812 Superfast and continued strong sales of the 12-cylinder GTC4Lussoand 8-cylinder 488 series models, offset somewhat by the end of the 8-cylinder California T's model run.

Europe, Middle East, and Africa: Shipments to this region increased 6.7% from a year ago, as double-digit percentage sales growth in Europe was somewhat offset by tough market conditions in the Middle East. Good demand for the 488 and 812 Superfast models drove sales growth in the U.K. (up almost 11%), Italy (up 16%), France (up 10%), and Germany (up 4%).

China, Hong Kong, and Taiwan: An 18% year-over-year rise in sales in China helped drive a 13.7% gain for the overall region. Demand was brisk for the 488 and GTC4Lussomodels as well as the 812 Superfast.

Rest of Asia-Pacific: Sales in this region inched up 3.8% from a year ago, as demand for the 12-cylinder models was partially offsetby the phase out of the California T.

 

It's just my theory. I doubt they misjudged the V12 market, but anything is possible.

 

According to the study below published last August in Germany Ferrari is years of light ahead of all other constructors in terms of operating profit per car manufactured. It doesn't matter what model Ferrari is selling operating profits are always stratospheric. In order to keep the brand exclusivity Ferrari must continuo providing models that differentiate themselves from anything "competitors" are offering and the GTC4 V12 is a good example.

"Ferrari makes 69 000 euros profit per car 07.08.2018"

"A study by the Duisburg economics professor Ferdinand Dudenhöffer shows. Ferrari made in the first half of each car sold proud 69 000 € operating profit - Jaguar Land Rover, however, only comes to 800 €, Tesla and Bentley put on every car on it, as Dudenhöffers on Tuesday published study shows. Mercedes, BMW and Audi are well in the race with average prices between 33,000 and 38,000 euros per car and a good 3,000 euros profit before interest and taxes. Volvo is according to study something behind it. Tesla earns 11,000 euros loss on every e-car sold. According to the paper, Porsche is twice as profitable as Mercedes, Audi and BMW and thus "in a different league": The Zuffenhausen SUV and sports car manufacturer earns 91,000 euros in revenue and almost 17,000 euros in profit per vehicle. The average Maserati is a bit cheaper, but does not even bring 5000 euros operating profit. By far, however, Ferrari deserves the most. Also thanks to the sponsorship business around the Formula 1, the Italians take with each sold Ferrari 280 000 € and make 69 000 € operating profit. "

 

It might also soften any further drop in FF prices. I can’t imagine a better DD with true cargo / people capacity for $140-150K? I have zero interest in any tall crossover or SUV but understand that I may be in the minority.




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I made my theory when I thought the SUV was imminent. Now that we know its not, maybe they will continue the V12. As an aside, there are members here who were saying they were told the V12 car would be discontinued. I hope they never stop making the V12 and I hope they keep it NA.

The FF is a serious deal at today's prices. I really appreciate the improvements/ refinements of the GTC4 Lusso.

 

All good info, Ferrari is so dang smart and secretive .. anyhow I have a LussoT on order (Jan build) and hoping that at some point my 812 will get slotted in for the V12 fix. Crazy I know, but I will be the only customer at that dealership that has had an FF, CaliTHS, LussoV12, and LussoV8. Nobody is ever allowed to say I don't support the GT cars

 

I’m hoping for the drop in lusso prices then