Ashton Cigar prices WTF?!

Not that I buy them, but what are the owners of this company "smoking?" I used to buy these churchills for 7 dollars a stick retail way back in the day when I was a novice cigar smoker. They're good sticks but no way are they worth 280 dollars for a box LOL.


https://www.thompsoncigar.com/p/ashton-classic-churchill-box-of-25/2035775/#p-140341


Luckily cigar prices have not risen greatly through this miserable inflation that we keep experiencing. This is the only brand that I've noticed that has raised their prices. I can name dozens of cigars that are far better and can be bought online for 60 percent less. I thought about buying a 5 or 10 pack for nostalgia but no thanks.