F80 Reportedly Having Issues Selling

is the OP out of his mind....they sold 200 in a day, Sold Out.

 

Then delete this Clickbait nonsense.

 

"Ferrari deny the reports".
What was expected ? "Ferrari admits they struggle to sell their cars" ?
That would have me surprised...

 

I think I hear the official speech of the factory.........
Let's be serious 2 seconds, a Ferrari EV is like a liquid crystal Patek... I know that we are trying to erase history and rewrite it, but there is a limit to everything

 

How is electric Macan selling? I ask because Ferrari prototype looks like Macan
Tycan sales drop down almost 50%. and lost on resale is bigger than 296 and SF90
I hope EV disaster will be only growing

 

I think we can take a que from RR and the Spectre.

From all accounts, official and otherwise, the Spectre is doing very well.

While not a 1:1 comparison, the tea leaves left behind by the Spectre suggests that there is a strong market for an ultra-premium EV.

 

Rolls Royce builds luxury cars. Ferrari builds (mostly) sports car. The buyer for each is looking for a very different experience.

 

EV perfectly suits RR's (silent, less NVH, torquey, weight unimportant). Also, I suspect they are seldomly used for road tripping where range anxiety could be a thing.

 

I wouldn’t be so sure about that. Who is this new clientele and what do they desire from a $500k car if they are not enthusiasts? These will be the people who buy the latest most expensive thing just to pull up at the hottest new restaurant or club in town and get a spot out front. The guys who pull up to the country club trying to one up their golf buddies with the nicest new ride. The company owners and C suite execs who want to assert their financial dominance over lower level employees by having the nicest car in the parking garage. These are the bad apples that true car enthusiast would prefer not to be associated with.

But the problem is that an EV Ferrari won’t check those boxes for them. An EV Ferrari will have a certain “connotation” if you will. What good does owning the cool new Ferrari do for these “posers” if everyone is pointing and laughing when they pull up at the club.

This car will be embarrassing to be seen in. 99% of people hate you already for owning something they cannot afford and the remaining 1% will laugh at you because it’s electric.

Mark my words, there is no market for a $500k EV Ferrari that will lose 50% of its value the moment you drive it off the lot. Maybe they could sell a high production $120k EV crossover, similar to Porsche. But a $500k sports car? It will be a complete and total failure.

 

You probably right

 

Is Spectre a success??

didn’t know that. I saw bunch of initial customers backing out and ran away.

 

I actually drove s Spectre the other day because my friend that works at Rolls lent me one. The car is fantastic, but even he said they literally lose $200,000 as you drive them off a lot and customers are starting to realize that, so selling them at sticker is almost impossible now apparently. So “doing well” is in the eye of the beholder.

 

Rolls Royce Spectre depreciation is INSANE
https://www.instagram.com/jcanonbloom/reel/DFp7kEsxOlk/

 

I thought so too. Our dealer here had so many left overs in PDI, in order to proceed the pdi for other ICE RRs, they had to push the car to 2nd hand market below mrsp.
I had company car i7 and it lost half of value within a year. I wonder same will happen to Spectre. Lose half in a year or two.

 

I think people will pay $300k for a virtually new spectre, the issue is that sticker is like $650k. I think this is going to be a theme for very high price EVs and I suspect Ferrari EV will be no exception.

 

Totally agree. Lets see how far they can push.. China will be the main market but given Chinese market situation(not what they were used to be), Ferrari will have hard time to sell and only have to push the products saying if you buy this, you can have V12 or whatever.

It takes a lot of courage to admit they are wrong, and I credit Porsche and others to step up and said that they are going back for more ICE.

Ferrari thinks they are above others and probably they are now but things are changing fast. I hope they know what they should do to stay on top.

 

I can’t wait for them to half. Just wait for the Dawn replacement and it’ll probably be even worse and I’ll be happy to take some spec that’s 90% of what I want for such a discount. But as it relates to this thread, a lot of new buyers of RR buy new for two reasons. 1) Bespoke. 2) Financial implications. I didn’t know it until I bought my third or fourth RR but apparently most owners lease them with insane low residuals and pay them down with company money before buying them out personally. Supposedly a tax advantages. I can see that first part being a major factor with Ferrari. When you’re spending several hundred thousand if not millions on a car (boat, plane, house) you want it the way you want it and it’s worth paying more to achieve that. Depreciation becomes more severe in that circumstance just because if you can spend $x you can probably spend $2x at this level. Not everyone will want to but it certainly becomes a factor to consider.

 

i wonder if the spectre is heavy enough to qualify for a 'truck' tax break in the usa.....oh the delicious irony

 

actually i think you are right.
they will sell, but not to anybody i know....

 

At an event, my US Ferrari dealer asked 18 customers: Would you buy Ferrari EV. All 18 replied: No.

 

I notified my dealer beforehand... don't ask or offer me Ferrari EV

 

This car will be a hit !

 

hahaha I hope so

 

new rule: you want real Ferrari buy electric car first

 

You jest! Ferrari C-suite has already floated this idea...