[MEDIA]
What a fantastic click bait video that says absolutely nothing. Lots of “ifs” in this video that yeah if everything falls apart, they will be bankrupt. But new ceo is righting the ship. They are nowhere near as strong as Ferrair but they ain’t going bankrupt. Aston on the other hand….
And worse, every one of them make too many......the exclusivity of Lamborghini making as few as 250 cars a year in the late 90s is gone, seeing a late model Lamborghini or Ferrari on the street is so commonplace to the point of being boring.
Agreed that each major manufacturer is making too many cars-- pursuit of the profits-- which devalues the myth of exclusivity .
When I was growing up, if you saw a Ferrari once every few months it was a special day. Now, in every major city (and even minor), Ferrari, Lamborghini, and Porsche are everywhere. The magic is really gone. One of the reasons I like driving a McLaren is that it is a relatively rare sight.
An SUV in the line-up will save the day! It will sell like hotcakes! ....... if development costs don't bankrupt them. .