I've used the dye and its wonderful, though it was on headrests and back armrests on one of my older Jags. The rejuvinator oil once or twice a year keeps the leather pristine. A soft damp rag in between once or twice a month does wonders for keeing things clean and fresh. 7 years and 94k miles and my interior is still perfect w/out fade. Hide food is more of a sealant than a rejuvinator, keep that in mind. Sunny