Looks like a new Dino isn't going into production soon

Discussion in '206/246' started by Sig. Roma, Aug 10, 2017.

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  1. MalcQV

    MalcQV Formula 3
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    Though it's OK to dilute the brand with an SUV.
     
  2. 2GT

    2GT Formula 3

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    +246! Fred
     
  3. Albert-LP

    Albert-LP F1 Rookie
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    very strange as there are several test mules of the car travelling around, meaning that they already developed the car: it would have been a waste of money and a lot of confusion about the factory market strategy

    In any case, as an enthusiast, I would prefer a new Dino rather than the SUV

    ciao
     
  4. pshoejberg

    pshoejberg Formula Junior
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    Do not worry. Ferrari have officially stated that they are NOT going to make a SUV.

    Best Peter
     
  5. Albert-LP

    Albert-LP F1 Rookie
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    ah, thanks: I forgot about it! :D


    ciao
     
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  7. stevenwk

    stevenwk F1 Veteran

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    Hope you are right.

    Money changes everything.
     
  8. TheMayor

    TheMayor Five Time F1 World Champ
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    Then they should let Alfa or Maserati build a lower cost 2 seat sports cars to attack the Audi, McLaren 570s, and the new Mid Engine Corvette.

    They could use the twin turbo V6 motor from the Maserati Ghibli.

    Just don't put the Ferrari badge on it like they did in 1969.

    To me they are leaving money on the table but I guess they can sell all the 488's they want so better not to undercut their existing product than expand it. But I think the Mac 720s will hurt if its as good as people claim.
     
  9. dinogts

    dinogts Formula 3
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    That's because they ALREADY DID BUILD AN SUV! Remember, they built the FF!!
     
  10. jag312

    jag312 Karting
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    I wasn't planning on buying a new Dino anyhow. Nothing can be as beautiful as what we already have.
     
  11. MalcQV

    MalcQV Formula 3
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    Absolutely. The 4C was an attempt at that but I think it probably needs to be a bit more. Yes a Maserati or an Alfa could do that.
     
  12. tifoso2728

    tifoso2728 F1 Rookie
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    Ferrari haven't forgotten the hard lessons learned with the "Dino" 308GT4.
     
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  14. Rory J

    Rory J Formula Junior
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    Ferrari has changed its position on this, nothing is more important to the brand than profit. Remember that Jaguar also once said it would never build an SUV. See here:

    Recent rumblings have suggested Ferrari is considering a utility vehicle that will help double its profits by 2022. Now, Ferrari CEO Sergio Marchionne has confirmed it’s a strong possibility.

    “It will probably happen but it will happen in Ferrari style,” Marchionne said on a conference call, reports Bloomberg. “That space is too big and too inviting and we have a lot of our customers who will be more than willing to drive a Ferrari-branded vehicle that has that king of utilitarian objective.”

    Ferrari Confirms an SUV is Under Consideration | Automobile Magazine
     
  15. absostone

    absostone Formula Junior
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    #14 absostone, Aug 14, 2017
    Last edited: Aug 14, 2017
    So why was it produced from 1974 to 1980?
     
  16. TheMayor

    TheMayor Five Time F1 World Champ
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    You miss the point. It sold better with the Ferrari badge.

    Ferrari learned the car sold better as a Ferrari than a Dino. The same goes today.
     
  17. davemqv

    davemqv F1 Rookie

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    My thoughts exactly.
     
  18. 500tr

    500tr Formula Junior
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    That might be correct. But why not name it 'Ferrari 306 GT Dino'?
     
  19. pshoejberg

    pshoejberg Formula Junior
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    You might be right....who knows?

    But I am just quoting the Chief Marketing and Commercial officer Enrico Galliera, who recently said: "Ferrari is about consistency, feel, racing and emotion. Consistency, because for 70 years there has been a single objective - to build the worlds greatest high-performance sports cars. Feel, because speed alone doesn't make a Ferrari, there has to be the sensation that you only get from a genuine low slung sports car - which is why we'll never build a SUV". The quote is from the magazin Classic & Sports car, "70th anniversary special, summer 2017.

    Best Peter
     
  20. umsneeze

    umsneeze Formula Junior
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    Should name the new SUV the "Dino-Saur."
     
  21. Rory J

    Rory J Formula Junior
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    Marchionne is calling the shots. If he wants an SUV, he'll get one. I'd expect a sportier competitor to the Bentley Bentayga.

    People will still buy the sports cars. In fact once the SUV is Ferrari's volume seller it'll pad the way for more sports car development, hopefully including that Dino we all want.
     
  22. absostone

    absostone Formula Junior
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    Well its still the same car regardless from 74-80. If they make a new one I'm sure it will say Ferrari Dino since they learned a lesson, and by 1976 they were badged Ferrari. and the prior ones were rebadged and I'm sure they sold them all
     
  23. Claudia65

    Claudia65 Rookie

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    well i guess we cant blame them, the general situation seems to require a step up, the competitors like McLaren and the little one in the neighbourhood launch more Model-Lines, more and more people can afford such a car....so if you look at other smaller exclusive brands like Lotus or MV Agusta and Ducati etc who have been bought and sold back and forth in the past then its quite understandable when Ferrari wants to grow a bit before they end up being bought again by a chinese Group or a other Major...
     

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