McLaren fails to get sponsor for 2018 | Page 3 | FerrariChat

McLaren fails to get sponsor for 2018

Discussion in 'F1' started by TheMayor, Dec 21, 2017.

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  1. F2003-GA

    F2003-GA F1 World Champ
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    McLaren gets a healthy share of F1 revenues unlike other midpac teams
     
  2. Simon^2

    Simon^2 F1 World Champ

    Oct 17, 2005
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    McLaren sold approx 3300 cars in 2016. What is the profit per car to the factory? Anyone know?

    If 10K $US per car,... that results in about $33,000,000 profit.
    If $20K... $66M
    If $30K... $99M

    According to an internet search,... McLaren Operating Profit for 2016 was £23.5M.

    The road division may help,... but if they do, their contibution was less than Honda's. Much less.
     
  3. scudF1

    scudF1 F1 Rookie
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    Breaking the relationship with Honda I'm not sure it was the best financial decision. However, McLaren gave a shot to the Honda relationship but unfortunately it didn't work out. Time to move on. In long term I believe that they will do great. They had a good chassis but the engine was always a problem. As long as Alonso sticks around they might have a good chance to be very competitive. Too bad Button is not longer with them.
     
  4. subirg

    subirg F1 Rookie

    Dec 19, 2003
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    No. It only made a profit of £9m gbp last year.
     
  5. LVP488

    LVP488 F1 Veteran

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  6. Igor Ound

    Igor Ound F1 Veteran

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    That means very little. Regarding 2016’s even better figures for example:

    “And while the group reported revenues of £898m and Ebitda of £148m in 2016, S&P reckons the latter was “near zero” after taking into account £112m of capitalised development costs and foreign exchange loss estimates. Free operating cashflow was negative at around £35m.

    “I think this is a challenge as you’re dealing with a company that is nowhere near free cashflow positive. McLaren is spending as much in capex as it is generating in Ebitda. That’s one where you’re staring at a negative free cashflow story where there’s no way out other than improving sales, which isn’t always easy,” said an investor.

    “There’s also the Formula One side, which is fine for now because they have contracts until 2020, but you’ve got to think that the brand will be affected by their performance.””


    https://www.reuters.com/article/mclaren-follows-aston-martin-into-bond-m/mclaren-follows-aston-martin-into-bond-market-idUSL8N1JY4OZ[/I]
     
  7. F2003-GA

    F2003-GA F1 World Champ
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    McLaren's biggest fear is if they're not competitive come 2020
    F1 might cut back McLaren's lucrative revenue split so therefore
    they can't afford the hang around waiting on Honda.But the first
    nail in the coffin may already be placed :eek: Hope I'm WRONG
     
  8. itschris

    itschris Formula 3

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    The biggest problem with McLaren in 2017 was their livery. There was no way the F1 Gods were gonna let a car that ugly see a podium...let alone a win.
     
    Robb, vinuneuro and F2003-GA like this.
  9. tifoso2728

    tifoso2728 F1 Veteran
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    How McLaren pays the bills is of little interest to me. I just know they will be more competitive in 2018. It will be nice to have a top four rather than a top three in F1 who on any give race day, will score a win.
     
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  10. F2003-GA

    F2003-GA F1 World Champ
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    Exactly :D
     
  11. BMW.SauberF1Team

    BMW.SauberF1Team F1 World Champ

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    When was the last time we had a season four different manufacturers stood a chance to win? I can't think of many...it's usually 3 teams tops. 2010 was competitive for the WDC with 4 people from 3 teams running within 16 points by seasons end (RBR, Ferrari, McLaren).
     
  12. NEP

    NEP F1 Rookie

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    2016 sales:- 3286 (2031 Sports series / 1255 Super series)

    McLaren's car profit:-

    2014 - £14.9 Million
    2015 - £5.4 M
    2016 - £9.2 Million
     
  13. TheMayor

    TheMayor Ten Time F1 World Champ
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    Why do you think that? McLaren told Honda how best to package the engine for their chassis. Now it's the opposite. Renault is not going to modify their engine for the McLaren chassis layout.

    There are no guarantees in life. McLaren is going into uncharted territory.

    No main sponsor which means no main dollars
    The third best engine on the grid
    The last in Renault's pecking order for support.
    One of the top paid drivers who wants his money. Heaven forbid what happens when you get on Alonso's "bad side".

    I'm not sure the Renault engine is their salvation. It might be but now if they aren't racing with RB people are going to question "why".
     
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  14. BMW.SauberF1Team

    BMW.SauberF1Team F1 World Champ

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    Well McLaren sold off one of their very rare McLaren F1 road cars that they've had since it was made...the longtail roadcar prototype. Only 3 exist in the world including that prototype and it's now gone. Either management don't care about their history as much any longer and/or they need the money. I'd guess it sold for over $20 million.
     
  15. NEP

    NEP F1 Rookie

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    I thought there were only two plus a spare chassis.


    "2 F1 GTs (54F1GT & 58F1GT) - These were road cars with "Long" bodywork similar to 1997 GTR R ace Cars. 1 Spare Chassis"
     
  16. BMW.SauberF1Team

    BMW.SauberF1Team F1 World Champ

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    There are 3. Sultan of Burnei has 54F1GT, a black one with red center seat. The ZAZ museum in Japan had 58F1GT and sold it (possibly to northern UK?). It was a burgundy on tan color. It was resprayed silver/black (like the Mika McLarens) with new interior as well. McLaren had the prototype green on tan car, which is now in Switzerland. 56XPGT.
     
  17. jgonzalesm6

    jgonzalesm6 Two Time F1 World Champ
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    I believe I have seen the green one in a photo op in a magazine back in the day. I have the other two in their original paint scheme.

    Image Unavailable, Please Login Image Unavailable, Please Login




    and then this one was interesting.....F1 GTR

    Image Unavailable, Please Login
     
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  18. BMW.SauberF1Team

    BMW.SauberF1Team F1 World Champ

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    The burgundy one in your first photo is now the silver/black 58F1GT here:

    The second photo green one is the prototype 56XPGT and was recently sold off to a collector in Switzerland who has 4 other F1s (XP3, 053, 16R, and 25R). Here is a video of it:



    The Sultan car (54F1GT) has a few photos online you can find doing a Google image search. Like this: https://scontent.cdninstagram.com/t51.2885-15/s320x320/sh0.08/e35/19955664_239075516604633_5543204364107120640_n.jpg

    That orange longtail GTR race car you posted is 27R. I'm not sure it's in that livery anymore. I haven't seen it in a while.
     
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  19. TifosiUSA

    TifosiUSA F1 Veteran

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    Just the increase in price money alone by dumping that uncompetitive PU will make up the difference.

    This thread is going to be so funny in a few months.
     
  20. jgonzalesm6

    jgonzalesm6 Two Time F1 World Champ
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    McLaren's fiasco goes on as the team loses 7 sponsors

    The 2018 Formula 1 season has not started yet, but McLaren is already facing the struggles deriving from a woeful and by all means poor 2017. Despite executive director Zak Brown assured the sponsor-related issue is being well managed and monitored, the Woking-based outfit no longer holds 7 partnerships since the beginning of the year.

    The absence of long-time F1 sponsor Santander easily stands out on McLaren's official partners' list. The Spanish-based banking company has been losing ground since the CEO Emilio Botin passed away in 2014, expiring all the deals in the Circus within the end of 2017. On a side note, such loss was not determined by McLaren's unsuccessful campaign, as the causes are rooted on the inside of the former partner.

    McLaren and Honda are mostly to blame for the remainder of giants disappearing from the livery. American broadcaster and media agency CNN, along with fashion brand Michael Kors, Scotland's own Johhnie Walker, Star Sport, GREAT Britain and Northern Ireland ceased to patronize the British team. The seventh brand missing is BP & Castrol, whose technical collaboration was officialised only in February 2017. Renault happens to be currently bonded with the British business providing fuel and lubricants, therefore the break-up appears rather odd at this point, as the French engine supplier is on the verge of starting the season with its Woking client.

    Such outline would have stood for a solid financial backup for McLaren after the Honda divorce. Through the premature deal interruption with the Japanese manufacturer, McLaren claims a loss amounting to 100 mln euros. This is why relying on the aforementioned seven companies would have limited their damage, although the decisive test for the team even as a commercial product and brand is on the track.

    However, the hunt for sponsors is still on and McLaren is seamlessly keeping on securing additional emerging names, such as Fernando Alonso's newborn clothing and surfing attire line Kimoa and premium business travel bags' company LAT_56. A few popular ones were confirmed: Richard Mille and Calsonic Kansei, with the latter still being listed, in spite of German newspaper Bild stating it was gone.

    The main sponsor matter has been overshadowed by a basic need for any kind of monetary support. Zak Brown declared there are a couple of unannounced US-based sponsors for 2018, as alternatives emerge quickly. Moreover, Renault's performance leap might guarantee a significant increase in interest from other sponsors. So pressure mounts up because this year marks an utter do-or-die situation.

    https://motorlat.com/notas/f1/3512/mclarens-fiasco-goes-on-as-the-team-loses-7-sponsors#.WlDi5F_VSoB.twitter
     
  21. TheMayor

    TheMayor Ten Time F1 World Champ
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    ^Losing these sponsors and

    1) now they pay 100% of their two driver's salaries, one of which is pretty astronomical
    2) now they have to buy their engines from Renault with cash
     
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  22. BMW.SauberF1Team

    BMW.SauberF1Team F1 World Champ

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    Yikes this is looking really bad. Maybe they're hoping for a Brawn GP like turnaround and pick up a few sponsors like Virgin along the way?
     
  23. TheMayor

    TheMayor Ten Time F1 World Champ
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    McLaren admits they had a "brain drain" during Honda because of a frustration of a lack of results

    Wait until their paychecks get delayed....
     
  24. Ferrari 308 GTB

    Ferrari 308 GTB F1 Veteran

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    Maybe they will eventually end up hiring a 'pay driver', Lance might be available in 2019?:rolleyes:
     
  25. scudF1

    scudF1 F1 Rookie
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    lol
     

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