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New Forza Ad

Discussion in 'Ferrari Discussion (not model specific)' started by aawil, Jan 21, 2004.

  1. aawil

    aawil Formula 3

    Aug 10, 2002
    1,279
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    Full Name:
    Aaron
    Well I was flipping threw the new Forza the morning and the new ad really caught my eye.Looks pretty good Rob.
     
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  3. jimpo1

    jimpo1 Two Time F1 World Champ
    Silver Subscribed Owner

    Jul 30, 2001
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    Jim E
    I noticed it immediately too. Looks great Rob!
     
  4. rob lay

    rob lay Administrator
    Staff Member Admin Miami 2018 Owner

    Dec 1, 2000
    53,431
    Southlake, TX
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    Rob Lay
    Yes, thanks to Jason Cardani from DexM Performance Parts Warehouse www.dexmllc.com for doing the ad for me. Please give feedback.

    A few things I might get changed in a future version...

    - Update the screen shot to show higher post and user counts.
    - Update user, post, and ad counts.
    - Make some of the interior glass shots of the car transparent so you can see through the car to the screen shot.

    What do you think about putting the yellow FerrariChat.com text on top and white on the bottom?

    Do you think the ad is really worth $400 an issue vs. the old 1/8th b&w ad?

    Thanks,
    rob
     
  5. 134282

    134282 Four Time F1 World Champ
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    Aug 3, 2002
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    Carbon McCoy
    There's only one way to find out, right...? i still think you should include the question: "How did you hear about FerrariChat?" in the registration form for new users... i think that, with enough answers to a question like that, it would help you target better marketing areas... Just my two Rubles...


    Haven't seen the new ad yet, though; can anyone post a picture of it...?
     
  6. tifosi12

    tifosi12 Four Time F1 World Champ
    Lifetime Rossa Owner

    Oct 3, 2002
    47,249
    @ the wheel
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    Andreas
    It was interesting to see the screen names in the ad. There is Glick and ...Allan Lambo.

    Kinda shows the wide spectrum of FChat enthusiasts.
    :)

    I'm just happy that one of our Chicago boys is on there as well, red81308.
     
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  8. 134282

    134282 Four Time F1 World Champ
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    Aug 3, 2002
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    Carbon McCoy
    Peoples' user ID's are in the new ad...?
     
  9. tifosi12

    tifosi12 Four Time F1 World Champ
    Lifetime Rossa Owner

    Oct 3, 2002
    47,249
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    Andreas
    Yes, along with their home phone numbers and VINs...nott.

    It is a screen dump of the main screen and you can spot a few names of those who have posted last on the threads visible. No biggie. I just thought it was funny WHO is there visible.
     
  10. Chiaro_Slag

    Chiaro_Slag F1 Veteran

    Oct 31, 2003
    7,731
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    Jerry
    nice - I need to bribe Rob to get my name on there - That would be priceless! :)
     
  11. Robin

    Robin F1 Rookie

    Nov 1, 2003
    2,893
    Arlington, VA
    Anyone got a scan of the ad? Wouldn't mind seeing it (being a graphic designer and all..) but I never have time to get to the store to check these things out.

    -R
     
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  13. 134282

    134282 Four Time F1 World Champ
    BANNED

    Aug 3, 2002
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    And Allan's name is on there...? That will backfire on the point of advertising... People from other websites will say, "Allan Lambo...? The same pompous wanker on the NSX, Viper, Corvette, Lamborghini and other boards who's always putting everyone else down...? Hell, no, i'm not going to FerrariChat...!"
    Rob, quick, evasive maneuvers...!
     
  14. Brian C. Stradale

    Brian C. Stradale F1 Rookie
    Lifetime Rossa

    Mar 17, 2002
    3,603
    Dallas, TX, USA
    And of the seven thread visible, 2 were about Lambos and one about the Porsche Cayenne! ;) Me thinks we are over-analyzing!

    I might make the one on top yellow and the one on bottom red.

    But my biggest suggestion (other than to collect "where'd you hear about FerrariChat" info) would be on your bullet list.

    In the past you've mentioned things like "The most visited Ferrari forum" by a long way... such comparative statistics will be more compelling than raw numbers (2,000 messages a day)... that actually sounds a bit intimidating.

    You could also push other attributes that you want to foster... "The friendliest and most helpful Ferrari community you can find!"

    "Share in each other's joy of Ferrari ownership." or some such thought. Maybe quote an actual thread, like: "This thread is almost as enjoyable as driving my Ferrari... almost."

    Just some ideas from my marketing side.
     
  15. Exotica Motorsports

    Nov 1, 2003
    3,661
    Washington
    Full Name:
    Jason Godsil
    What does an ad cost in Forza?
     
  16. Auraraptor

    Auraraptor F1 World Champ
    Lifetime Rossa Owner

    Sep 25, 2002
    11,657
    MO
    Anyone have a scan? I would like to see it :)
     
  17. jimpo1

    jimpo1 Two Time F1 World Champ
    Silver Subscribed Owner

    Jul 30, 2001
    23,010
    Dallas, TX
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    Jim E
    A few minutes ago I was flipping through the magazine again and my son came to sit down beside me. He looked for about 2 seconds and said "Hey, that's Robs car!"

    Scary.
     
  18. allanlambo

    allanlambo F1 Rookie

    Jun 9, 2002
    4,363
    Maui
    Full Name:
    Allan
    I cant wait for more people to come to fchat, so i can school them also!
     
  19. abarre

    abarre Formula Junior

    Jul 9, 2003
    295
    Yep, you're schooling them alright....
     
  20. Mako99

    Mako99 Formula Junior
    BANNED

    Dec 29, 2003
    454
    LOL, I laughed at my screen upon reading that, nice.

    Lighten up F-chatters, life is too short to sweat what a few of us write that you may not agree with.

    Got to go now, working in photoshop on my F-chat avatar: a Maranello with a screaming chicken trans-am decal on it. It's amazing with the decal on they're dead ringers! GM must have been ahead of their time...Either that or the 550 is a horrible design.

    Na, that couldn't be it. :)
     
  21. richard

    richard Formula 3

    Nov 3, 2003
    1,394
    Los Angeles
    Full Name:
    Richard Thompson III
    fixed
     
  22. Mule

    Mule F1 Rookie
    Rossa Subscribed Owner

    Jun 25, 2003
    3,559
    Alaska
    Full Name:
    Mule
    Rob,
    I think the ad looks good. First impressions:
    - Update the screen shot for the higher numbers
    - Leave the car's glass alone, but put white under the wing strut. Seeing the screen through the car may be too busy.
    - Make the "FerrariChat.com at the top and bottom the same color.
    - Crop the bottom of the screen shot so the Windows taskbar does not show.
    - I think the ad is worth the money, since Forza is one of the central mediums of Ferrari for the average guy/girl with a Ferrari interest. It is on a lot of newsstands and has a high subscription number. But, I do think you should start the subscriptions to the website to help offset that cost from your pocket. A few bucks spread out amongst the members is fair for the work you put into the website. In my opinion, you should recoup your costs and even make some profit.
     

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