New markets boost Ferrari---------

Discussion in 'Ferrari Discussion (not model specific)' started by tonyh, Jan 27, 2004.

  1. tonyh

    tonyh F1 World Champ
    Lifetime Rossa Owner

    Dec 23, 2002
    S W London
    Full Name:
    Tony H
    Ferrari is planning to increase annual production tp 5000 units, as it expands into new markets such as China and Russia.This will take Ferrari output to record levels .The previous peak was in 2001 , with 4315 units sold. In 1993, sales fell to 2325 , but since 2000 the firm has sold more than 4000 cars annually.- Autocar.
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  3. spyderman

    spyderman Formula 3

    Nov 4, 2003
    Toronto - Canada
    Full Name:

    I recall reading and article a few years ago where the Ferrari (current) president stated that he would not produce more than 3000 cars under his tenure. :(
  4. stratos

    stratos Formula Junior

    Dec 9, 2003
    This decision will and does have a great impact on several issues such as the build quality of the cars produced and mostly their market value which is dropping at rates never seen before.

    It would never have happened if Enzo was still around....
  5. plip

    plip Formula Junior

    Aug 25, 2003
    Full Name:
    Gianni Olivieri
    ....Well said !!.

  6. Mako99

    Mako99 Formula Junior

    Dec 29, 2003
    The company is better off with Montezemolo running it, even if it means we get more form-follows-function compromised F-cars.

    The technology revolution that he implemented in his tenure is impressive, you look at the 90s and add up the progress the cars made and it's significant. Everything from traction control, to power assissted sterring that's not artificial feeling, to the F1 gearboxes, to high hp/liter engine outputs, to the expansion of the factory with the new engine facility and wind tunnel, etc, etc.

    Enzo never would have delivered the car that now bears his name. Never.
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  8. stratos

    stratos Formula Junior

    Dec 9, 2003
    First it's a sacrilege to say that and it denotes total ignorance of the company's history.

    Second what progress? Traction control is progress? Ferrari cars are addressed, in theory, to driving pleasure enthusiasts. They should never have been equipped with such silly devices. How about a front wheel drive Ferrari next? That would also be progress right?

    The so called "F1 gearboxes progress? When you buy a Ferrari you do not expect to find a gimmick sequential gearbox, similar in its basic functionality to that of a FIAT. They should use REAL sequential gearing based on barrel gears which display lightning fast gear changes and no electronic fancy stuff. That's progress.

    Ferrari engines have always been, with no exception, high output engines (very close or above to the 100bhp/lt).

    So maybe now you might explain how all this progress translates in 348 prices being close or lower to those of 328s...not to speak of 308 Vetroresina. Watch closely what will happen to the 355 in the next few months/years...
  9. kenyon

    kenyon F1 Rookie

    Oct 7, 2002
    East Yorkshire
    Full Name:
    Justin Kenyon
    Mass prodcution is not good. The marque will end up ike porsche etc..
  10. Victory

    Victory Formula Junior

    Jan 28, 2004
    Correction, under Enzo the company nearly went bankrupt. Only the injection of capital (by sale of Ferrari shares) to Agnelli of FIAT did the company manage to stay afloat. That's why Ferrari was only left with 10% of the company.

    I love Enzo, but he was more focussed on the racing side without knowing how to run the road car operations on a profit. Read the history of Ferrari, it's all documented in there.
  11. NA1

    NA1 Rookie

    Jan 12, 2004
    Sorry guys, but an increase in production owing to new markets being created in the Far East does not mean that the value of your current F-cars is going to nosedive. The cars that are sold in those new markets, and which may become available in the second-hand market subsequently, do not compete in the same second-hand market as where most of you are situated.

    Look on the more positive side of things: new markets, more revenues, better R&D, further-improved cars in the future.
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  13. rodsky

    rodsky Formula 3

    Mar 24, 2003
    Los Angeles
    agreed - its not like they are going to build 20,000 cars or an SUV - but move to new countries where they havent had much of a presence before. Nothing wrong with that.
  14. stratos

    stratos Formula Junior

    Dec 9, 2003
    The problem is you are speculating on something not happening when it is happening already (just have a look at for current market prices or for estimate quotes).

    Ferrari have nothing to do in the mass production market and to join it they have abandoned most of what made their cars better.

    No more spaceframe bodies. They went to monocoque in order to be able to mass produce. This is a major drawback.

    No more aluminum bodies. Where are the beautiful Scaglietti bodies? Where are the Borani wheels? They now make aluminum ones (not even magnesium).

    Have you ever seen a 355 or 360 rod? If yes I strongly suggest you compare it to a 246 or 308 one (just examples to avoid mentioning 250 or 275). You'd be amazed at how much better the old ones are made/finished.

    What about all the hideous plastic bits in late models?

    These are just a few examples of where the company is going...

    My personal opinion is: if you want value for money that lasts and driving enjoyment then you should be looking at pre-90's cars.
  15. NA1

    NA1 Rookie

    Jan 12, 2004
    Well, not being a shareholder in Fiat, I actually don't care where Ferrari are going, and I'm not sure whether it's wise to abandon reason and common sense for the sake of immersing oneself into the mystique of the Ferrari marque.

    To say that the modern Ferrari is inferior to some of the older vintage cars is a little bit off the wall. To say that the older cars are more desirable, perhaps owing to their rarity, and more symbolic of the spirit of Ferrari, I guess I could go with that.

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