Got it: politicians and non-profit groups. The Republican team and the Democrat team. maybe even personal teams for the rich politicians... like the John Kerry #56 or the GWB #04. Or how about the NAACP car? The NOW team (w/woman driver, slogan: "Demanding equality everywhere!"), the NRA team ("Shootin for the top")... etc. Then they'll have a crap-fit that there's not a proportional 15% African American victors/champions and 50% women winners (note not participants, but winners). Hearing Heston say, "You'll have to pry my steering wheel from my cold, dead hands!" would be fun, and the team would give new meaning to a drive-by . Soon, we'll see the Missouri Synod Lutheran team take on the Reformed American Baptist Team and the Boston Roman Catholic Archdiocese team.