I have always thought that Richard Branson - with his flamboyant personality, resources, and many name brand companies - would be a natural fit for F1. He would definately bring even more flair and excitement to the sport. With his presence and stature I don't know why someone hasn't approached him about it - or if they have - why he hasn't considered becoming involved in the sport in some capacity. Can you imagine a F1 car with VIRGIN splashed all over it! He has so many companies and so many brands that would benefit by the exposure. Add to that the fact that he is one of the most respected businessmen in the world. Maybe he is just too busy.