I'm just starting to learn about the psychology of watches... Some serious questions for the watch guys: if you want a classy watch in the $1-4k range, is Rolex the way to go, or is it really just the middle of the road? Would you recommend a Patek or Cartier or something else? I know everyone in NA recognizes Rolex, but it seems that in Switzerland they weren't very popular in the high end stores. I guess the real question is: if you're not particular about brand, and doing business in the US, what would you recommend?