Ferrari has always been very secretive about it’s sales numbers for the different model and the only published numbers on it's reports are for the total shipments done in the different geographies. Europe is the only location where Ferrari sales per model can be sourced through carsalebase. For the US this source provides just the sales for all models and not the numbers individualized. The first table below shows Ferrari all models units sold in Europe and in the US since 1996 and it’s interesting to note that the US sales have increased year after year and for the first time in 2017 they were slightly above the ones in Europe. On the second table below are listed the 2017 Ferrari’s sales numbers for each group of territories. Group EMEA where is al Europe , the Middle East and Africa is the larger one followed by the AMERICAS which includes the US, Canada, Mexico and South America. The third more important market for Ferrari is the rest of APAC where is included Japan, Australia, Singapore , Indonesia and South Korea. Finally China, Hong-Kong and Taiwan are Ferrari’s smallest market group. The third table below shows the European new units sold for the models FF, F12b, GTC4 and 812 . Trusting that these numbers are correct, the first thing that calls one’s attention is the fact that the GTC4 during the period of three years has sold almost as many cars as the FF since 2011. It’s also interesting to note that the 812 units sold during the second year after introduction (2018) is quite similar to the F12’s during (2013). We can also observe that in 2018 the number of 812 units sold is slight bigger than the number of GTC4’s.