Soccer moms will probably not spring $130k for the P100D with "ludicrous option. They are more likely to be on the 3 series with 5.1 second 0-60 acceleration, and top speed at 130mph, even though they will pay an hefty $35,000+++ for the privilege.. While multi-kids families with deep pockets may spring for the cheapest Tessa SUV with a base price of $81,200+++ for the base version, and up to $149,000 for the specs everyone is quoting (consumer report). And $10,000 for "ludicrous mode" option. That gets you to 2.9 seconds 0-60 time. While the $80-100k base version of the SUV gets you to 4.8 seconds 0-60 mph. A $80,000 Maserati Ghibli Q4/S beats that without being tied to a cord.