What Business have you told to advertise on F-Chat?

All new sponsors either come from user recommendations or they stumble upon the site themselves. I never do cold calls. I never even follow-up with a company a 2nd time after they've inquired about sponsoring. I know I know, some of you sales people are shaking your heads. However, I find for me it works best for FerrariChat.com to sell itself. If someone really wants to sponsor FC, then they'll find and follow-up with us.

Funny thing is how many companies I talk out of sponsoring FerrariChat.com. Either their business is too local or it's a low margin product that requires a higher volume of sales. The sponsors that do the best have at least a national product/service and more often an international customer base. They also offer a product/service that targets the niche demographics of FerrariChat.com and usually require a lower volume.

A very high percentage of sponsors renew, so it must be working for them. We have 7 up for renewal this month or next, so we'll see how that percentage holds. I've only heard from one so far and they're renewing for another year. For the right businesses I guess FC is a great deal when you consider the rates of magazines. A mag is only read a few times a month. FC is read several times a day by many users and our user base is even up there with or above the major Ferrari mags. Our associate sponsors are receiving over 30,000 views of their ad each week! That doesn't even include exposure through posts, sponsors page, or our newsletter.

One thing that amazes me is we haven't found a long-term title sponsor yet. For the cost of less than a full page ad in Cavallino or Forza you can get 800,000 views of a page wide dedicated banner a week, a dedicated email to all users (with admin email on) each month, plus top mention in newsletter/sponsors page.

We have some amazing companies considering it right now, but nobody has committed yet. Y'all know Fila won't be the official Ferrari shoe manufacturer next year?

www.ferrarichat.com/ads.htm

 

Just give prospective sponsors the link and I will share the information.

All sponsors share the views equally. The number has hung around 30k a week because as the site has grown we've also added new sponsors.

 

They can if they want. WWoC is a major dealer, don't know if they're an official dealer though. I've had several others go pretty deep in the inquiry process. How much do you see dealers advertise elsewhere? Ya know, Ferraris sell themselves.