Ferrari can't raise its prices. Why have they always sold under market value? There must be a reason??? Because Ferrari knows they get ripped in the Auto press for making a car that cost 15 times what the vette cost and has the same preformance. Right now, at 6 vettes for the price of a 275M, Ferrari gets away with it.... but at a certain point... even the Ferrari loyal start to feel silly. That's why the Enzo went for 660 instead of the 1,000,000 ferrari could have gotten. Even ferrari is worried about bang for buck equations.