I think that Porsche was in a different situation than Ferrari is. The 911 is their flagship product, and quite frankly, although I like the 911, it definitely not an exotic car (in my mind). People are not on 3-year waiting lists for new 911's. The 911 is a great car, and there will always be a demand for it, but not nearly the demand that is in place for Ferrari's. So, Porsche wasn't about to try and compete with the demand of other exotics, so introducing an entry-level car that looked like a 911 was their solution. Personally, I would rather have seen them produce a car like the Carrera GT in a reasonable production capacity (more than currently planned), use less exotic ($$$$) materials, and sell it for around $250-300K. Porsche is really missing out big-time in the $150K-250K range (smack-dab where the huge demand for the 360 lies).